December 29, 2008

Industry Headlines

Boombozz Pizza to open prototype restaurant in the Highlands

Louisville, Kentucky-based Tony Boombozz has announced it will officially open its newest Boombozz restaurant in March of 2009 at
1448 Bardstown Road, at the corner of Eastern Parkway and Bardstown Road. The new prototype will replace the current Highlands Tony Boombozz Pizzeria, a delivery and carryout only unit which will close at the end of this year to prepare for the new location to be named Boombozz Pizza & Tap House.

A 10-year old concept with its roots in Louisville, Boombozz Pizza & Tap House will be a friendly neighborhood restaurant and bar will feature the company's award-winning pizza, pastas, calzones and salads along with a full bar complete with its selection of beers
from around the world and 21 on tap. It will feature Kentucky's first frosted bar top, an innovative design built into the bar to keep beverages cold.

Boombozz's prototype building will feature over 4,000 square feet, over 150 seats and a free-standing separate To-Go structure new to the restaurant design.
 
"The prototype was strategically designed to create a comfortable, cozy favorite local hang-out,² said Tony Palombino, CEO/Founder of TBB America LLC. "Guest feedback played a key role in designing the form and function of a space that doesn't feel like a chain restaurant."

 


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Domino's Oven Baked Sandwiches beat Subway's by 2 to 1 margin

Oven Baked Sandwiches from Domino's Pizza are preferred by consumers over industry leader Subway by an
incredible 2-to-1 margin, based on independent taste tests conducted throughout the country in late 2008, the company announced in a press release last week.
"When we set out to create a menu option that would appeal to our customers at lunch time and during late evening hours, we knew we would benchmark ourselves against the best -- or at least, the company recognized as the industry leader in sandwiches," said David A. Brandon, Chairman and CEO of Domino's Pizza.

"From the beginning, we were confident that our oven baked sandwiches would be more appealing to consumers than the subs at Subway," Brandon said. "We knew we would win in any side-by-side comparison, but the margin of victory was overwhelming even to
us. Having two-thirds of a national study prefer your product over the leader is virtually unheard of -- until now."

The company has announced that the sandwiches are now a permanent menu item. Domino's Pizza will be touting the landslide taste-test victory nationwide in television, print and internet advertising starting today. Television advertising, from Crispin Porter + Bogusky, will feature a series of vignettes with experts in their fields demonstrating just how big a 2-to-1 margin is.

Starting at $4.99, Domino's Oven Baked Sandwiches are available in four varieties.

Founded in 1960, Domino's Pizza operates a network of 8,726 franchised and Company-owned stores in the United States and 60 international markets. 

  


 
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Eco-friendly restaurant chain brings organic pizza, sandwiches, salads, beer and wine to area 

Pizza Fusion, pioneer of the organic and environmental restaurant movements, recently opened in Clovis, California, at 1785 Herndon Ave, Suite 102. Pizza Fusion Clovis features an eco-bar with organic beer on tap and a broad selection of both organic and local California wines. Mike and Deborah Parisi are the entrepreneurs behind Pizza Fusion's new Clovis location.

Pizza Fusion, whose motto is 'Saving the Earth, One Pizza at a Time,' practices a world-centric approach to their entire existence, including their restaurants' build-out, service and overall operations. Through building all of their restaurants to LEED standards, delivering their food in company owned hybrid vehicles and smart cars, and offsetting 100 percent of their power consumption with the purchase of renewable energy certificates (among many other things), Pizza Fusion is pioneering the sustainable restaurant movement as the most eco-friendly restaurant in America.

Pizza Fusion is the first and only restaurant chain to mandate third-party organic restaurant certification at all its locations. Beyond its organic menu offerings, Pizza Fusion also offers a number of options for selective diets. Pizza Fusion was recently recognized by PETA as a top-10 vegan-friendly pizzeria in America for their number of vegan menu items, including casein-free soy cheese, breadsticks, brownies, sandwiches, and more. Furthermore, Pizza Fusion has quickly become a popular restaurant among the celiac community for their extensive selection of gluten-free pizza and brownies.

Mike and Deborah have lived in the Fresno area for more than 15 years each. Prior to Pizza Fusion, Mike has been heavily involved in television sales and marketing for the last 17 years; most recently as General Sales Manager for Comcast Spotlight in Fresno. Deborah is a dedicated mother of two daughters and today, devotes much of her time to volunteering at their daughters' school, including running the school's soccer program and playing an integral part of the school's various fundraising activities.

Pizza Fusion plans to open 70 planned locations throughout California over the next 5 years.

 



 

 

 

 

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