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July 20, 2009
Industry Headlines
The Pizza Today staff is hard at work on a very special "event" to coincide with the magazine's September issue. Have you heard about our event in print? We guarantee this is one issue you can't afford to miss. We don't want to give away too many details just yet, but rest assured we have something truly special in the works. Stay tuned for more information.
Extreme Pizza, has announced its honorable ranking on Restaurant Business magazine’s Future 50 list of emerging restaurant chains that are spreading their wings. According to Restaurant Business, the companies on the Future 50 are “defying industry trends and are the fastest growing chains with an average sales growth of 25.4 percent over last year.”
Extreme Pizza ranked #22 out of a list of 50 restaurants that included well-known chains such as Salad Creations, Stir Crazy and Organic To Go. Despite a lackluster economy and numerous challenges, Extreme Pizza remains committed to growing its business and delivering the best possible product to its customers.
“Now more than ever as a company, we recognize the need to stay focused on our concept and remain true to our philosophy: Extreme. Not mainstream,” says Todd Parent, CEO of Extreme Pizza. “We continue to ensure the highest quality menu offering, exceptional customer service and a commitment to give back to the local communities that support all of our locations.”
Most recently, Extreme Pizza has opened a series of new locations in Northern California including Dublin, Newark, San Ramon and Folsom, with another 5 stores set to open before the end of the year. Guests at this casual quick restaurant can order at the counter, pick up their drinks and take a seat. The food is made fresh-to-order and served hot from the oven to the table. Home and office delivery is also available at all locations for everything on the menu, everyday of the week.
Founded in San Francisco in 1994,Extreme Pizza boasts 9 corporate locations and 32 nationwide franchises, as well as international

iPhone and iPod touch users now have a way to satisfy their appetite for Pizza Hut menu items with a new application on the App Store. Starting last week, iPhone and iPod touch users can order Pizza Hut menu items directly from their devices via the free application.
"As more of our customers are integrating the iPhone and iPod touch into their everyday lives, Pizza Hut wants to be right there with them," said Brian Niccol, Pizza Hut CMO. "As a longtime category leader in innovation, creating an App Store application is just one more way we are helping customers place orders in a way that best fits their mobile lifestyle."
The new App is not only a convenient way to order from Pizza Hut -- it's an entertaining way to place your order. The App uses innovative iPhone and iPod touch features including the Multi-touch user interface and accelerometer to make ordering each individual menu item a fun and customized experience.
The pizza ordering section allows consumers to virtually build their own pizza by choosing a type of crust in the scroll wheel, "pinching" to select size, and dragging-and-dropping toppings onto the pizza, all with visual confirmation. If an overeager pizza customer adds too many toppings, the pizza explodes and toppings go flying across the screen with an alert to make their pizza happier with fewer toppings. Toppings are easily deleted by clicking them in a generated text list. To customize for half and half, users tilt the phone left or right and the toppings move to one side or the other. When finished, the user sees a visual representation of what their pizza will look like.
The section used to order WingStreet wings starts with a bowl of wings that changes as users choose the type of wings they want. Next they select a sauce and are prompted to "cook their wings" by shaking their iPhone or iPod touch until the wings are covered. Shake too long and the sauce flies across the screen. As with the pizza ordering, customers finish with a representation of the wings order.
The App has a virtual waiter on call to take your Tuscani Pastas order. You can select from four delicious varieties including Meaty Marinara, Creamy Chicken Alfredo, Premium Bacon Mac 'N Cheese and Lasagna.
Pizza Hut has also given consumers a way to pass the time as they wait for their pizza with a game called Pizza Hut Racer. Pizza Hut Racer challenges users to deliver a pizza quickly while avoiding obstacles in the road. The pizza delivery car speeds up or slows down depending upon the angle of the device, and vibrations and beeps alert users when the driver hits the curb or runs into obstacles.
The App's deals section displays coupons stuck on a refrigerator door, just like your fridge at home. Customers can pinch to zoom in and out to view various deals then click on a coupon to place an order using that deal.
The Pizza Hut App for iPhone and iPod touch is the latest way the company is paving the way for innovation in the digital space. In January 2008, Pizza Hut pioneered mobile phone ordering with the launch of Total Mobile Access, a service that allows customers to order pizza from their mobile phones via text messaging or mobile Web. Earlier this year, Pizza Hut launched a new Facebook application that allows customers to seamlessly order their Pizza Hut favorites while logged into Facebook platform.
Pizza Hut began 50 years ago in Wichita, Kansas and today operates more than 10,000 restaurants in hundreds of countries.
When Chris Christini first decided to open a restaurant in Orlando in 1984, he was told it would last just two months. But six months after opening Christini’s Ristorante Italiano, he made enough to pay off the restaurant. With open arms for the Florida resident and tourist alike, Christini’s has made a name for itself as one of the best Italian restaurants in the United States.
Now in it's 25th year, Christini's offers award-winning Italian cuisine in an unforgettable environment for everything from a special occasion to a private party or even a business convention. As Orlando grew into a tourist Mecca, Christini's built up a loyal customer base, even as the area became saturated with chain restaurants. Sure, Christini's is in the Restaurant Hall of Fame and has received every major award in the country, but what kept the customers coming back were little touches like strolling musicians and long-stemmed roses for the ladies.
“We’re a destination restaurant,” says Chris Christini, owner and chef of Christini’s. “When people come to Orlando, they make a special point of coming here, and they do so for a good reason. We’ve distinguished ourselves. We set a very high standard for our food and for our service.”
Christini says his restaurant actually got a big boost when Bob Hope jokingly commented on the enormous size of the veal chop on The Tonight Show with Johnny Carson. Since then, entertainers like Michael Douglas and Jerry Lewis, athletes like Tiger Woods and Michael Jordan, and even members of royalty have frequented the restaurant, but Christini says there’s no such thing as ‘celebrity treatment’ at Christini’s.
“While we certainly have our famous clients, we make sure to treat all of our customers the same way,” says Christini. “Everyone that comes in here is treated like royalty. We make sure they want to come back and they want to tell their friends about us.”

Less than eight years ago, Anthony's Coal Fired Pizza (ACFP) opened its first location in Fort Lauderdale, Florida, introducing its unique concept of authentic coal-burning ovens and "well done pizzas." On July 14, ACFP's growth continued with the debut of its 19th location, the first in Orlando, at 8031 Turkey Lake Road, Suite 300 in Phillips Crossing.
Known for its high energy atmosphere, quality ingredients and signature menu items, ACFP was recently voted Best Pizza by The Miami Herald/Miami.com's "The Best of South Florida Survey." The restaurant's 800-degree ovens burn anthracite, the 'cleanest' of coals, giving the pizza a unique "well done" taste and texture. ACFP's Orlando location will also feature its popular coal-oven-roasted chicken wings topped with grilled onions and signature Italian-style salad, as well as other Italian specialties.
Partners include Founder Anthony Bruno and Hall of Fame football legend Dan Marino. The expansion to West and Central Florida (ACFP restaurants opened earlier this year in Tampa and Clearwater) is in partnership with former Outback Steakhouse President Ben Novello.
"We've been targeting Orlando for quite some time and look forward to introducing our unique pizza experience to the area," said Novello. The company is planning future openings throughout Florida and the Northeast. The first ACFP outside Florida opened earlier this month in Las Vegas.

Little Caesar Enterprises, Inc. celebrated the opening of a new location in Providence as Little Caesars franchisee Gabi Bazzi opened his doors for business at 539 Smith St. last week "Little Caesars is well known for its great value, quick service, and tremendous appeal to families," said Bazzi. "I am excited to offer a large, fresh, pepperoni pizza that's ready when my customers are, with no waiting or need to call ahead."
Before becoming a Little Caesars franchisee, Bazzi worked in Detroit for the publisher of a Detroit media outlet. "I felt it was time for a career change. The challenging economy motivated me to become more independent and take control of my family's future. Little Caesars is growing at a time when many other companies are not, and it is a great opportunity for me."
To maintain its continued growth, Little Caesars supports franchisees with strong processes and a proven system that includes: ongoing training and support, architectural services to help with store design and construction, preferred lenders to assist with financing, the ongoing research and development of new products, and effective marketing programs and support.
"I look forward to getting involved and supporting efforts that are important to the Providence community," Bazzi said.
Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan, in 1959.
While Joe White is pleased that his sales are up, a great place to be in this economy, he felt things could be much better. And he felt like he was stuck in a rut and in need of a jump start and Synergy Consultants for his 16-year-old Pizzeria concept.
Joe retained Synergy Restaurant Consultants to evaluate his entire four-unit operations via their top-down operations Assessment. The Operations Assessment was performed over a recent five-day period, which included visits to each of the restaurant locations, the Central Production Kitchen, and spending time with Joe and his management team to analysis and assess their accountabilities, challenges and opportunities.
"The Synergy team evaluated every aspect of our operation, from product procurement, preparation, service both in the restaurant as well as take-out and delivery, and our operations and financial structure," explains Joe. "We also spent a great deal of time discussing marketing and sales building strategies that will have a an immediate, positive impact on our sale and bottom line profits. Prior to their departure, they compiled a list of recommendations for positive change, 'low hanging fruit', gleaned from the Operations Assessment, that we will begin working on as soon as possible."
In addition to observing operations, Synergy spent a great deal of time assessing menu selections for flavor, presentation, perceived value and consistency in preparation from location to location. Furthermore, they spent several hours perusing the competition, gathering information on competitive price comparison, quality evaluations and similarities in an effort to make recommendations that will differentiate Uncle Joe's Pizzeria from the rest of the pizza 'pack'.
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