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2010 September: Survival of the Fittest
At Oggi’s Pizza & Brewing Company, the recession first became evident last year. Our sales for stores open one year or more were stalled and, in some neighborhoods, were showing…
News February 5Oversized pizzas can bring in big profits
There’s something to be said for an over-sized pizza: It’s big. How big? The average size for pizza these days is 14 inches in diameter. Anything around 18-inches in diameter…
News February 5How to Track Your Marketing ROI
“A man who stops advertising to save money is like a man who stops the clock to save time.” This quote is generally attributed to Henry Ford, defending his marketing…
News February 52010 October: A Pizza My Mind
I heat my home with wood. I have a boiler backup system, but firewood is a natural byproduct of living in the middle of 40 acres in the forest. Wood…
News February 52010 October: Commentary
Last month, in our annual “Event in Print” issue, Big Dave Ostrander floated ideas pizzeria operators could use to promote National Pizza Month. Not only is October National Pizza Month,…
News February 52010 October: Dough Doctor
Q: I’ve heard you mention that the dough should be mixed to a specific temperature. Do you arrive at this temperature by varying the dough mixing time? …
News February 52010 October: Five Questions
Marilyn Mayberry heads Iowa-based Pizza Ranch’s development team. The Western-themed buffet concept operates 151 stores in nine states, and it has plans to open up to 14 new locations this…
News February 52010 October: Interior Landscaping
Interior landscaping the use of plants and perhaps even elements like a fountain can add instant atmosphere to a restaurant. Rooms with greenery are warm and appealing, fostering…
News February 52010 October: Marketing Matters
A community is a group of interacting humans sharing an environment. In communities, a number of conditions may be present and common, thus affecting the identity and cohesiveness of the…
News February 5