Man on the Street: QR Codes, Use them! But use them correctly

I don’t want to love QR codes, but I just can’t help myself. They used to be outcasts, but now everybody wants to be their friend. Just in case you’ve been living under a rock, QR codes are those glitchy black and white squares we all have to s...

The Video Short Phenomenon

Don’t sleep on the short-form social video trend Short-form video is all the rage across the biggest social apps on the market. We’re seeing pizzeria shorts go viral and reach millions of watchers. The social exposure of short-form video is unmat...

Man on the Street: So, You’re Going to Be on a Podcast

I just listened to the worst podcast ever. It was a disaster. I listen to this show all the time and it’s usually great, but this episode was a dud. Five years ago, we could go about our days blissfully ignorant of podcasts, but now they’re a fix...

31 Days of Pizza — Get Social with National Pizza Month

Get National Pizza Month Social Media Ideas October is National Pizza Month. It’s 31 days of pizza celebration. Why not schedule 31 days of interactive posting on your social accounts? We can make it easy on you with engaging social marketing ideas...

Give Sales a Lift with a Gift Card Program

September isn’t too early to start planning your gift card strategy. Gift card sales generally start picking up in September and October and peak around the December holidays, so it’s critical to have your tools and strategies in place before the...

Current Digital Marketing Trends

Search engine optimization, text messaging and social media can help pizzeria owners reach customers People are staring at their screens, and viewing everything from friendly texts to pandemic puppy posts to dinner suggestions. Advertisers that want ...

Turn your Loyalty Program Members into Ambassadors

Loyalty Pays Loyalty programs are nothing new, but they’re reaching critical mass. This growth is a direct result of tech advancements in cloud-based POS systems. The boom, coupled with every customer’s easy access to a smartphone, has tu...

How to Approach Third Party as New Customer Acquisitions

Order Direct Converts In conversations with pizzeria operators at Pizza Expo, on The Hot Slice podcast and visiting restaurants, the same question is frequently posed: How do I get the third-party delivery customer to become my customer? Getting cust...

Man on the Street: Press On

Getting Press Coverage for your Pizzeria Don’t you get frustrated when an article comes out about a rival pizzeria? Doesn’t it burn when another “Best Pizza” list ignores your existence? Do you feel completely helpless when it...

Man on the Street: Tell your Pizzeria’s History

Dig Into Your History Scott Wiener Founder, Scott’s Pizza Tours and SliceOutHunger.org What makes your pizzeria different from the other 75,114 in the U.S.? You’re probably not the only “Home of the Buffalo Chicken Pizza” and you’re certain...

Mike’s Monthly Tip: Your Third-Party Delivery Partners

At the 2021 Pizza Expo, third-party delivery was a hot topic in all my sessions, even those that had nothing to do with third-party delivery. If you decide to partner with a third-party delivery company, then I suggest you truly PARTNER with them. Th...

Building Blocks: Drafting Your First Job Description?

In the previous installment of Building Blocks, we explained which management positions are required to run a successful pizzeria — now we need to define them. Before you identify the potential managers within your organization or make the proper h...
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