Great food photos move the needle. If your photos are poorly taken or don’t let the food’s colors pop, customers are that much more likely not to order and try someone else. Food photos done correctly are an immediate ROI producer. Here are tips ...

No pizzeria has ever earned a Michelin star. That’s right, the restaurant guide founded by a tire company just isn’t into pizza. A few years ago, I heard a rumor that a pizzeria in Naples was expected to receive the honor. They were so sure about...

Innovative loyalty programs that keep customers coming back Marketing is not a one size fits all process. Demographics such as number of homes, income and employment opportunities play a part in successful marketing. A recent survey aimed at small to...

The Fan Club The concept of loyalty programs dates to the 18th century. In recent times, however, there has been an increased interest among restaurants to offer this type of customer-attracting-and-retaining method. Today, a plethora of big brands r...

‘Can I get a side…?’ Among the most popular and significant developments in the pizza industry over the last 15 years in my opinion is online sales. By now, if you’re not offering an online ordering option, stop reading, call your point-o...

All In To offer online ordering or not? This is a question that has come to the mind of many operators as a result of restrictions on in-house dining. Although the COVID 19 pandemic has presented the restaurant industry innumerous challenges, setback...

The fundamental steps of a sound marketing budget When Keniey Sonley first joined Colorado-based Parry’s Pizza as its director of marketing in 2011, scant residue of a marketing apparatus existed. “They pretty much did everything on their own and...

When looking for ways to stretch ad dollars, geofencing may provide specific advantages and lower costs. “Geofencing is a strategy of getting your brand to smartphone users only using ads that are relevant to them,” says Michael Hammelburger, CEO...

The New Social When discussing the growth of Triple Jays Pizzeria in Atlanta, Jay Terrence doesn’t get far without mentioning the role of social media. Given Triple Jays’ 2015 origins as a food truck, social media served a tool to communicate wit...

The Fast Lane When it comes to website development and management, restaurant owners tend to be hands off. Let the professionals do what they do best. But, are you asking yourself: why doesn’t my pizzeria’s website get more visits or why is my re...

This year’s marketing trends are vast. We’ve scoured dozens and dozens of 2021 marketing trend predictions to give you a look at what’s hot and what’s relevant to pizzerias. In the world of independent pizzerias, budgets for marketing are oft...

A self-proclaimed social media influencer contacted my pizzeria via direct message to “Collab” for her baby shower. I said, “Sure. We can do the appetizers for free.” I was quite surprised when I received the curt response of,...