In Range: Using Geofencing to Advertise

When looking for ways to stretch ad dollars, geofencing may provide specific advantages and lower costs. “Geofencing is a strategy of getting your brand to smartphone users only using ads that are relevant to them,” says Michael Hammelburger, CEO...

The Pizzeria’s Abridged Guide to Social Media in 2021

The New Social When discussing the growth of Triple Jays Pizzeria in Atlanta, Jay Terrence doesn’t get far without mentioning the role of social media. Given Triple Jays’ 2015 origins as a food truck, social media served a tool to communicate wit...

How to drive more traffic to your restaurant’s website

The Fast Lane When it comes to website development and management, restaurant owners tend to be hands off. Let the professionals do what they do best. But, are you asking yourself: why doesn’t my pizzeria’s website get more visits or why is my re...

2021 Marketing Trends

This year’s marketing trends are vast. We’ve scoured dozens and dozens of 2021 marketing trend predictions to give you a look at what’s hot and what’s relevant to pizzerias. In the world of independent pizzerias, budgets for marketing are oft...

Mike’s Monthly Tip: Influencers — Don’t Just Partner With Anyone

A self-proclaimed social media influencer contacted my pizzeria via direct message to “Collab” for her baby shower. I said, “Sure. We can do the appetizers for free.” I was quite surprised when I received the curt response of,...

Man on the Street: Looking for ancillary income? Design a sweet T!

I made a huge mistake on January 1, 2019. That was the day I decided to reorganize my entire pizza t-shirt collection. I pulled out every single one of them and organized the whole lot by color, then posted a picture to Instagram. The next day, I had...

Man on the Street: The Art of Collaboration — Influencer Marketing

I just realized I’m getting old. Most people figure it out when they lose hair or experience back pain, but my red flag has been my reaction to the word “influencer.” Even typing it makes me cringe. My frustration is compounded when an “influ...

How to optimize online ordering in an online ordering world

Firing on All Cylinders For more than a decade as the owner of Sciarrino’s Pizza in Wilmington, Delaware, Billy Gianakopoulos went without online ordering, the byproduct of a DOS point-of-sale (POS) system unable to accommodate digital orders. But ...

Man on the Street: Communication Channels

It wasn’t long ago that we were all enamored with the chime of a text message or the blast of a new ringtone. That was before we fell down the slippery slope of automatic updates and notifications. Today’s consumers want to get fresh information ...

Building Blocks: Your Brand and Messaging

The doors are open and you’re spending on marketing in as many ways as possible, but there might be a missing piece: your message. We’re not talking about coupons and menu mailers, but your calling card — the core message. What do you want peop...

Building Blocks: Marketing 101

OK, new restaurant owners, if you’ve been following along, you made the right deal, opened your doors and designed a creative and delicious new menu. Now, you’re left with a bigger challenge — how to get people to walk in, and how to make the p...

Driving Delivery

Evaluating delivery operations an essential step to a more efficient, productive delivery program When it comes to pizza delivery, Andy Hooper isn’t messing around. The president of the 41-unit fast casual & pizza chain, Hooper watched his Wash...
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