What does the word “brand” mean to you? Unless you are the marketing director of a large organization, it may carry little importance, as people will likely not make the mental connection when they hear your name. Your marketing dollars are in short supply and the...
A mascot can help you boost sales, but you have to create the right mascot and use it effectively. Whether it’s a costume that an employee wears or a cartoon character on your logo, the mascot can help you differentiate yourself from competitors. “A...
In 1970, Pogo, a famous and beloved cartoon character, uttered the phrase, “We have met the enemy, and he is us.” While the reference was made with regards to man’s negative impact on the environment, those words certainly apply to today’s...
What do you want to be doing 10 years from now? If you’re the owner of a family-owned pizzeria, and your dream is to kick back on a sunny beach with an umbrella drink in your hand while a succeeding generation continues the business, then it’s not too early to start...
In a business setting, the importance of maintaining privacy extends beyond the scope of one’s personal privacy to that of each employee. Confidentiality should be at the top of every pizzeria owner’s maintenance checklist. How safe is your staff’s personal...
