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2009 February: Marketing Matters
Nancy and I just returned from an amazing adventure. We traveled to Tokyo, Beijing, Moscow, Amsterdam and Paris. Now, call me funny, but I rarely buy souvenirs while traveling. Just…
News February 182009 February: Simple Ideas
V is for Video Did you know you can afford your very own television-style commercial? And it’s easy to do it yourself. All you have to do is shoot a…
News February 182009 February: Commentary
Recently, I was visiting a pizzeria and discussing its menu with the owner. He does a New York style hand tossed pizza, and he does it well. It’s the workhorse…
News February 142009 January: Cost It Out
In the last month, I’ve presented workshops and seminars to several thousand owner-operators in eight cities. The overriding theme of the seminars is getting back to restaurant business basics. In…
News February 142009 January: Il Pizzaiolo: Marcos
Jack Butorac knew when he first tasted a Marco’s Pizza that he’d found what he was looking for. As a former restaurant chain executive seeking a new challenge, Butorac wasn’t…
News February 142009 January: The Tech Edge
How many different yellow page books are available in your town? What does a decent size ad cost in one of them? What does a full-blown, fl ash animated Web…
News February 142009 January: Get on the Bus
Fawn Ray looks out on her 75- seat dining room at The Pizza Palace in Camas, Washington, to see a flurry of workers moving about. Without hesitation, she points to…
News February 132009 January: The Meat is On
As one of the basic staples of any Italian menu, a flavorful meat sauce makes the difference between an okay dish and a top seller. That’s why most operators don’t…
News February 132009 January: A Pizza My Mind
On a typical consulting assignment, I rise and shine early in the morning. I hook up with my client and we usually travel to their location. I can get a…
News February 8Latest Recipes
