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Handling Power Outages
It was a Friday night in late August, and an unexpected thunderstorm came and went rather suddenly. The damage was modest, but it knocked out power to much of the…
News September 12Wow Your Delivery Customer
Just over half of my gross sales came from home and business deliveries. Over the years we stumbled on a few ideas that made us stand out from the competition.…
News September 12Holiday Sales Booster
Big Dave’s always closed early on Christmas Eve (6 p.m.) so that my crew could get home and enjoy their family time. The key word here is family. Many families…
News September 12Identify Profitable Menu Items
The average customer spends less than 40 seconds looking over your menu. In that time, the brain kick-starts into overdrive and a purchasing decision is made based on emotion, comfort…
News September 12Darryl Reginelli Expo Exclusive 2012
Please accept this letter as my notice of resignation effective September 20. I thank you for giving me an opportunity to work with such a great business and outstanding fellow…
News September 11Budgeting for Marketing
Should I set aside a specific amount for marketing each month, or should marketing costs be a percentage of my overall sales? When I was in the building stage of…
News September 11Doug Ferriman Expo Exclusive 2012
Innovation gives you the ability to constantly re-invent and re-energize your brand, keeping you fresh and new in the customers’ minds while creating longevity for your business. I will touch…
News September 11Building Public Image
Marketing Building Public Image Look beyond paid advertising by marketing yourself wisely By Gary Midge Newspaper ads –– expensive. Broadcast ads –– astronomical. Public image –– priceless. Sure, donations and…
News September 11Eric Chester Expo Exclusive 2012
Imagine that you are walking alone across a vacant parking lot on a breezy day, when out of the corner of your eye you notice a crumpled-up bill blowing at…
News September 11Latest Recipes
