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2010 October: Commentary
Last month, in our annual “Event in Print” issue, Big Dave Ostrander floated ideas pizzeria operators could use to promote National Pizza Month. Not only is October National Pizza Month, but it also ends with one of our industry’s five ...
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2010 October: A Pizza My Mind
I heat my home with wood. I have a boiler backup system, but firewood is a natural byproduct of living in the middle of 40 acres in the forest. Wood fires need attention; nature abhors a vacuum. When the fire burns down to coals, I either watch the f...
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2010 October: Dough Doctor
Q: I’ve heard you mention that the dough should be mixed to a specific temperature. Do you arrive at this temperature by varying the dough mixing time? A: The finished dough temperature is varied by making adjustments to the te...
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2010 October: Simple Ideas
Wine & Dine ‘em If you have a wine list, then perhaps you are schooled in the fine art of pricing. Diners in this lean economical atmosphere are looking for ways to maintain luxuries such as dining out without busting their wallets. S...
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2010 September: Beer & Bull
Introducing the Players Doug Ferriman, owner, Crazy Dough’s Pizza, Boston Kevin Suto, CEO and President, Zachary’s Chicago Pizza, Oakland Dan Collier, franchisee, Rusty’s Pizza Parlors, Ventura, California Peg Tomasso, owner, Tomasso’s Pizza ...
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2010 September: Commentary
Last September, we produced our 09.09.09 Event in Print. It was a massive — and innovative — undertaking. We promoted the issue via e-mail, direct mail, Twitter, etc. We lined up key industry personalities and translated the magic of Internationa...
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2010 September: History of Pizza
Any way you slice it, 105 years is a long time. That’s how long one of America’s favorite foods has been a part of our landscape, and much of our national fabric has changed since then. We’re still crazy over baseball and apple pie, to be sure,...
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2010 September: How to Survive in a Bad Economy
Whenever I speak at the Pizza Expo, invariably people ask me the same couple of questions, but mainly it is: “How did you do it?” The “it” is an amazing story of how I took Romeo’s Pizza from one to 31 stores over the last f...
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2010 September: Promoting National Pizza Month
October has been officially recognized as National Pizza Month. Since its inception in 1984, it has been briefly featured from time to time in the national media. Every year, Pizza Today gives it some ink. This year, I propose that our industry start...
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2010 September: Survival of the Fittest
At Oggi’s Pizza & Brewing Company, the recession first became evident last year. Our sales for stores open one year or more were stalled and, in some neighborhoods, were showing a decline. What wasn’t making sense was the pace of expansion in...
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2010 October: Marketing Matters
A community is a group of interacting humans sharing an environment. In communities, a number of conditions may be present and common, thus affecting the identity and cohesiveness of the community. Where does your business factor into your community?...
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2010 July: Five Questions
Willy Olund took second place in the International Pizza Challenge’s non-traditional category at the 2010 International Pizza Expo in Las Vegas. Q. Entering International Pizza Challenge can be a daunting task. Why enter a gluten-free pizza rather ...