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2010 July: Hold On
For many pizzerias, call-in orders are a substantial part of their business. Whether it’s families or college co-eds, customers are used to picking up the phone to order their favorite pie. You can capitalize on those calls by ensuring that every c...
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2010 July: Il Pizzaiolo: Hopjacks
The sandy shores of Pensacola Beach, Florida, yield a plethora of dining options ranging from shaved ice shacks to Zagat-rated dining rooms. Seated comfortably in the middle is Hopjacks Pizza Kitchen & Taproom. But this two-unit company, owned by...
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2010 July: Italian Classic
“The funny thing about eggplant is that the people who love it, really love it.” So says Tony DiSilvestro, owner of Ynot Pizza, a three-unit operation based in Virginia Beach, Virginia. From Ynot Pizza’s eggplant specialty pizza, eggpla...
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2010 July: Marketing Matters
“Jack of all trades, master of none” is a figure of speech used in reference to a generalist — a person that is competent, but not outstanding. Is that you? Is that your pizzeria? Recently I came across a menu/fl yer and found multiple ...
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2010 July: Pizza Inc.
The legalese and tax speak made Kelvin Slater’s head spin. In 2003, as Slater readied to open Blue Moon Pizza in Marietta, Georgia, he struggled to discern the best legal entity for his restaurant. Even as he poured over research and heeded profess...
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2010 July: Simple Ideas
Summertime Secrets It’s summer, and chances are there’s a local farmer’s market going on somewhere nearby. Take the opportunity to buy local and fresh. Items such as juicy beefsteak tomatoes and melons or fresh basil and oregano plants make gre...
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2010 June: A Pizza My Mind
Long before Cuba Gooding Jr. laid that line on Tom Cruise in the movie Jerry McGuire, I heard it from my wife every April 15th. My CPA heard the same such words from me. Did you ever ask yourself the question, “What am I doing this for? Did I b...
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2010 June: Balancing Act
Danny Mac’s Pizza, Pasta & More isn’t the highest grossing operation in the industry, but owner Danny McMahon accounts for every dollar as if his were a publicly traded company. While a franchisee for the now-defunct Pizza Magia chain, McMaho...
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2010 June: Dough Doctor
Over the years, I’ve written a number of articles on using baker’s percent to express a dough formula, but it never hurts to give a refresher course for those who have recently joined our ranks. A lot of time I hear: “Why can’t you just g...
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2010 June: Finding Success
When I was a young pup 25 years ago, my landlord approached me. I had been renting my restaurant from him for five years or so. Ray was retired from the phone company and wanted to sell his local real estate properties and buy a retirement place in F...
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2010 June: Five Questions
Patty Phillips owns and operates California-based Patty’s on the Run. This take-and-bake delivery company offers a complete line of pizzas, sides, sandwiches and desserts. The company also offers a wholesale line of pizzas for the commercial market...
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2010 June: New & Improved
Few pizza chains or restaurant chains, for that matter have generated the buzz that Ann Arbor, Michigan based Domino’s Pizza has over the course of the past 12 to 18 months. With the launch of several new products, to a new president, a v...