In Range: Using Geofencing to Advertise

In Range: Using Geofencing to Advertise

When looking for ways to stretch ad dollars, geofencing may provide specific advantages and lower costs. โ€œGeofencing is a strategy of getting your brand to smartphone users only using ads that are relevant to them,โ€ says Michael Hammelburger, CEO of The Bottom Line...
The Pizzeriaโ€™s Abridged Guide to Social Media in 2021

The Pizzeriaโ€™s Abridged Guide to Social Media in 2021

The New Social When discussing the growth of Triple Jays Pizzeria in Atlanta, Jay Terrence doesnโ€™t get far without mentioning the role of social media. Given Triple Jaysโ€™ 2015 origins as a food truck, social media served a tool to communicate with customers eager for...
2021 Marketing Trends

2021 Marketing Trends

This yearโ€™s marketing trends are vast. Weโ€™ve scoured dozens and dozens of 2021 marketing trend predictions to give you a look at whatโ€™s hot and whatโ€™s relevant to pizzerias. In the world of independent pizzerias, budgets for marketing are often tight or focused on the...
Strategy & Planning Series
Strategy & Planning Series
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