Man on the Street: The Art of Collaboration — Influencer Marketing
I just realized I’m getting old. Most people figure it out when they lose hair or experience back pain, but my red flag has been my reaction to the word “influencer.” Even typing it makes me cringe. My frustration is compounded when an “influencer” reaches out to...
Man on the Street: Communication Channels
It wasn’t long ago that we were all enamored with the chime of a text message or the blast of a new ringtone. That was before we fell down the slippery slope of automatic updates and notifications. Today’s consumers want to get fresh information as it hits, and...
Building Blocks: Your Brand and Messaging
Brand and Messaging Strategy The doors are open and you’re spending on marketing in as many ways as possible, but there might be a missing piece: your message. We’re not talking about coupons and menu mailers, but your calling card — the core message. What do you want...
