Building Blocks: Marketing 101
OK, new restaurant owners, if you’ve been following along, you made the right deal, opened your doors and designed a creative and delicious new menu. Now, you’re left with a bigger challenge — how to get people to walk in, and how to make the phones ring. Spend, spend...
Building Blocks: Grand Scheme
Marketing makes your grand opening great Last month in this column, we discussed pulling off a “turnkey” — opening your recently purchased restaurant immediately. The location will be a work in progress for a little while, but at least the cash registers will ring. We...
Data Driven: Collecting and Using Customer Data
How customer data helps fuel results With New York on lockdown amid COVID-19, Brad Barnes ordered from his local pizza place every Thursday. Though Barnes had previously shared his e-mail and mobile number with the pizzeria, the shop never once used that information....
