We all know families are the backbone of your business. Here are some tips to make your place a welcome spot for the little ones: • Speak directly to the child, not the parents. Ask them their name, then use it when you reference them. • Be...

Marketing Home Plate There’s more to serving than simply slapping food on a plate By Jeff Freehof From parsley and Parmesan to lemon slices and dustings of powdered sugar, plating food is an art form that delights guests. I want to teach you so...

I want to get involved with local schools more. How do I approach them to team up with them somehow? Landing school accounts to provide pizza on a daily or weekly basis is an awesome thing, but it helps to first build a relationship with the local sc...

Just over half of my gross sales came from home and business deliveries. Over the years we stumbled on a few ideas that made us stand out from the competition. We were the first company in our area to use car-top signs. It was so long ago I had to ma...

When you get into one of those sales funks and need to generate revenue quickly, consider marketing a “limited time offer” to your audience. Not only will you get your name out through advertising, you’ll also give customers –...

Free publicity? Nothing is free these days — or is it? I don’t want my pizzeria just randomly mentioned by whomever, whenever or wherever. Ultimately, I’d like to control the image I have created and to generate more awareness of my...

Should I set aside a specific amount for marketing each month, or should marketing costs be a percentage of my overall sales? When I was in the building stage of my business, I would dedicate 1 to 2 percent of my sales to advertising. Once I was well...

Virtually any type of pizzeria — from dine-in to take and bake — can benefit from door hanging. The old standby of pizza parlors the country over, door hangers have generated results for decades. Any complete marketing plan should find a ...

There are so many ways to advertise! How do I know which advertising opportunities are the best ones for my Pizzeria? It can be mind-boggling and frustrating to figure out which ones will suit you well. First, you need to create an advertising budget...

Corporate accounts can be very lucrative, as long as you keep their business by serving excellent food — on time! You’ve got to go after them in as many ways as you can. One great way to drum up new corporate business is to do a hospitali...

Should I set aside a specific amount for marketing each month, or should marketing costs be a percentage of my overall sales? When I was in the building stage of my business, I would dedicate 1 to 2 percent of my sales to advertising. Once I was well...

Marketing Building Public Image Look beyond paid advertising by marketing yourself wisely By  Gary Midge Newspaper ads –– expensive. Broadcast ads –– astronomical. Public image –– priceless. Sure, donations an...