Connecticut pizzaiolos, unite! On the road, that is. Cars and trucks in The Constitution State have a new license plate option. In addition to a coordinated media campaign to draw attention to the state’s pizza industry, Connecticut now offers residents the chance to promote their love of pizza wherever they go.

Pizzeria owners – and Connecticut residents who just like pizza – can apply for a license plate through Connecticut Foodshare. Prices are $65 for a standard license plate and $134 for a “vanity” license plate with a specific combination of numbers and/or letters.

The special-interest license plate incorporates the phrase “The Pizza State,” a triangular pepperoni slice and the logo for Connecticut Foodshare, a nonprofit organization and member of Feeding America. The organization works with mobile food pantries, partner food programs and donors to deliver staples and meals to Connecticut residents, especially seniors.

According to online news organization CT Mirror, Connecticut Foodshare does not get any money from sales of the license plate, but Jason Jakubowski, the charity’s president and CEO, sees it as a marketing opportunity. When interested parties visit ctfoodshare.org/pizzaplate, they are given the opportunity to donate to the organization.

The license plates are just one of several notable developments Connecticut’s pizza industry has seen this year. This spring, the state had posters erected in major pizza hubs such as Chicago, Detroit, New Jersey and New York, declaring that Connecticut has the nation’s best pizza. The region also is developing a Connecticut Pizza Trail, and pizza artwork has popped up across the state.

Finally, Frank Pepe Pizzeria Napoletana celebrates 100 years this summer, cementing New Haven-style pizza as one of the founding fathers of American pie.