In-Store Marketing
Reach out to your own customers in-house for low cost and high return Your Web site and social media are essential for effectively keeping customers informed about new offerings. But the point-of-purchase marketing you do is just as critical. After all, for however...
Mike’s Monthly Tip: It’s a Major Award
How to promote the honors you receive Have you won a massive award lately, or even a non-massive award? What are you doing with that award to make money for you? Look at Pabst’s Blue Ribbon. The name of the beer is Blue Ribbon, predicated upon their win in 1896...
You’ve Got Mail
E-mail marketing is tried and true — don’t neglect it In today’s tech-savvy world marketing has become a balancing act between the many options presented to us. Unfortunately many are swept up by the shiny new object and overlook the tried and true. They literally...
