Social media is a powerful marketing tool. With all of the ins and outs of running a restaurant, how can you keep up social media that is active 24/7? Huffington Post offers five ways to make your social media marketing work for you. They include:

• Keep it simple — Don’t sign up for every social media site under the sun. Ask your customers which platform they use and then pick two or three sites to participate in.
• Set a schedule — You don’t have to spend hours each day. Set aside time to post. Facebook has great built-in analytics that will tell you when most of your followers are online.
• Find tools to work smarter — There are a number of social media monitor and management platforms out there that will update multiple platforms in one place.
• Integrate with what you’re already using — Make your social media profiles available on your Web site. Make it easy for customers to share your content socially.
• Monitor brand mentions — Pay attention to what people are saying about your business. Twitter makes it simple to track mentions by typing in your handle in the search field.

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