Marketing Matters: Branding, not just a pretty word

What does the word “brand” mean to you? Unless you are the marketing director of a large organization, it may carry little importance, as people will likely not make the mental connection when they hear your name. Your marketing dollars are in sh...

2011 March: Mascot Marketing

A mascot can help you boost sales, but you have to create the right mascot and use it effectively. Whether it’s a costume that an employee wears or a cartoon character on your logo, the mascot can help you differentiate your­self from competit...

2011 March: My Turn 

In 1970, Pogo, a famous and beloved cartoon character, uttered the phrase, “We have met the enemy, and he is us.” While the reference was made with regards to man’s negative impact on the environment, those words certainly apply to ...

2011 March: Succession Plan – Passing the Torch

What do you want to be doing 10 years from now? If you’re the owner of a family-owned pizzeria, and your dream is to kick back on a sunny beach with an umbrella drink in your hand while a suc­ceeding generation continues the business, then it’s ...

2011 March: Privacy – Private Practice

In a business setting, the importance of maintaining privacy extends beyond the scope of one’s personal privacy to that of each employee. Con­fidentiality should be at the top of every pizzeria owner’s maintenance checklist. How safe is your sta...

2011 February: On Loan

How does one get a loan when lenders are reluctant to make them? While the lending market remains sluggish, loans are being made, albeit in limited quantity to qualified borrowers. John Graziano, CFP, CPA with Future Financial Planners, Inc., in Hazl...

Catering Delivery

It takes hustle and finesse to get a picture-perfect, palate-satisfying meal from your kitchen to the diner’s plate in the next room. It’s trickier still when you’re filling dozens or even hundreds of plates at an event located miles away. Such...

2011 January: License to Drive

When TJ Banning opened his first Rosati’s Pizza in suburban Chicago in 2000, he carried low standards for his delivery driver hires. “If you had a pulse and a car, you were hired,” says Banning, who’s swapped his early wayward...
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