There are customers and then there are brand advocates. What’s the difference? Brand advocates will go out of their way to actively promote your business. According to Social Media Today, these ambassadors not only boost sales and awareness, but they are 50 percent more influential than the average customer.

Make it easy for customers to sing your praises. Put emphasis on encouraging your fans to share:

• Positive reviews to boost ratings
• Real customer stories and experiences to increase brand reputation
• Social media comments to drive word of mouth

To read more about brand advocates, CLICK HERE.