Pizza Today has been singing the praises of online videos for a while now. With Vine’s 8-seond and Instagram’s 15-second video apps that are able to produce high quality, stop-motion video, you can get creative in your pizzeria.

The popularity of short videos is growing immensely and why not? Consumers are looking for quick bits of information when making their buying decisions and short videos offers your fans a unique viewing experience and an insider’s look at your pizzeria. To check out the full article in Entrepreneur, CLICK HERE.

Not sure what do with all the video potentials? Ask your young employees who are already spending hours each day on these platforms. They will bring enthusiasm and creativity to your video projects. If you offer a daily special, shoot an Instagram video of the pizza being made or get up close with the final product. Mouths will begin to water when your social media fans see what you’ve made. Do you have a pizzaiolo with finesse? Showcase their skills at tossing dough or working the ovens.

Here’s how Pizza Today uses Instagram when we’re cooking in the test kitchen: