Super Bowl Sunday is coming this month. I’m sure you’ve already marked your calendars for February 12th. When the NFL’s biggest day hits television screens across the nation, sales of pizza and wings skyrocket. You know the drill, so I’m confident you’ve already lined up staffing, bolstered inventory and have done all you can to get your customers to pre-order and to commit to carryout to avoid waiting two hours for delivery.
In all, most pizzerias will expect to see a 30-35 percent increase in sales as compared to a typical Sunday. This will make Super Bowl Sunday one of your busiest sales days of the year. It’ll also cap off quite a stretch of “Fab Five” sales days that began in October. You have Halloween, the day before Thanksgiving, New Year’s Eve and New Year’s Day already in the bank. You probably also had a nice surge on January 9th when Georgia and TCU squared off for the college football national championship.
Super Bowl Sunday coming more towards the middle of February this year helps with the post-holiday dip in sales most pizzerias experience. As we build to summer (check out Chris Decker’s column, and maybe even my pulled pork barbecue article later in the issue as well), we have one major event to look forward to on the horizon — International Pizza Expo is at the end of next month! The show is slated for March 28-30 at the Las Vegas Convention Center, and registration for the event is open. If you haven’t already signed up to attend, do so now.
After you’ve done that, it’s time to start thinking about your summer menu as you put the finishing touches on your spring menu. There is an abundance of produce available and in-season in the summer months, so this is your most vibrant and exciting planning period. Look for more summer planning articles in the issues ahead.
For now, buckle up and get ready to enjoy the Super Bowl madness. You may be exhausted afterwards, but your bottom line will be looking good.
Editor In Chief