- Create a dynamite social campaign. Don’t simply say you have gift cards available. Incentivize your customers to buy your gift cards instead of the hundreds of others that they come across.
- Make gift cards part of your online ordering process. Leverage your online ordering system with gift card offer prompts. You will reap the benefits of the power of suggestion.
- Go old school with creative box toppers and inserts for to-go and delivery orders. A paper promo is easy to create and it’s an inexpensive way to get the word out.
- Incentivize your customer service staff to promote gift cards. Create a contest or reward system to give prizes for gift card sales. Cash is always a motivator.
- Tap other existing marketing tools. If you are sending e-mails and texts soon, can you incorporate a gift card promo in the message? Also look to your windows, curbside boards and even delivery vehicles to add a cling or magnetic gift card promo.
Tis the giving season
- Give the gift of comfort food. Let’s face it, everyone is looking for a little ray of sunshine and comfort in 2020. Run a campaign to offer Secret Santa-style gift cards. Allow customers to buy gift cards for friends, loved ones and even strangers that are delivered anonymously. It’s a fun way to sell gift cards. It will require you to email, text, mail or deliver gift cards, but it’s also an avenue to gain new customer data.
- Create a pay-it-forward giving program. Encourage customers to buy additional gift cards for a charity or community organization by offering to match or give X% of gift card sales to a designated charity.