2021 Restaurant Text Marketing Benchmarks Report reveals 44 percent lift in restaurant visits
Have you tried text marketing? Text marketing campaigns are paying off in a major way for restaurants says new research by Mobivity in its 2021 Restaurant Text Marketing Benchmarks Report. Mobivity studied its network data of 15 million subscribers and 500 million transactions from 2018 to 2021 and the findings are encouraging for restaurant text marketing campaigns.
According to the report, “Mobivity found that text message marketing subscribers visit stores 44% more frequently than non-subscribers. And once a consumer joins a restaurant’s text messaging program, the guest’s spend increases 23%. Measured over six months, a text subscriber can be valued at $12.15 on average in incremental revenue and Mobivity saw brands with incremental text subscriber revenue as high as $16.59.”
The study found that timing offers is important. “Mobivity’s benchmark data show that 60% of redemptions occur within the first 24 hours, and 39% of redemptions happen on the same day the subscriber receives them,” the report details. “Further highlighting the immediacy of text messages, more than 30% of redemptions occur within the first three hours after receipt, and nearly half of those are within the first.”
The report also gaged text marketing versus app and e-mail marketing. “An astounding 96% of subscribers remain in a text program after 90 days, and 90% are still in the program after two years, outpacing app and email subscriber retention by a factor of 2X and 3X respectively.”
Read the full press release on the 2021 Restaurant Text Messaging Benchmarks at https://ir.mobivity.com/press-releases/detail/658/mobivitys-2021-restaurant-text-marketing-benchmarks
Dive Deeper into Text Marketing
We’ve seen an explosion in text marketing in the pizza industry. Text and push notifications campaigns continue to outpace email marketing. Pizza Today has provided tips and strategies to help pizzeria operators dive into text marketing. Here are a few resources to learn more about pizzerias and text campaigns:
In this article, we explore how pizzerias are using text marketing to reach and engage with their loyal customers.
We have an in-depth conversation with marketing veteran Clayton Krueger of Tacoma-based Farrelli’s Pizza on the role of text messaging and push notifications in pizzeria marketing.
Have you had success with text marketing campaigns? Reach out to us on social and share your experience with @PizzaToday.