Photo via stock.adobe.com/pitipat
New Threads App surpasses 100 million users in less than a week
Threads App, Meta’s new social media platform designed to compete head-to-head with Twitter launched on July 5, 2023. It’s gaining users and app downloads fast. Threads hit 100 million uses in its first five days. It has been the buzz of the other social platforms and the news since it debuted.
What is the Threads App?
A challenge to Twitter, Threads app allows you to share text updates and join public conversations.
According to Meta’s Newsroom, “Threads offers a new, separate space for real-time updates and public conversations. We are working toward making Threads compatible with the open, interoperable social networks that we believe can shape the future of the internet.
“Our vision with Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas. Just like on Instagram, with Threads you can follow and connect with friends and creators who share your interests – including the people you follow on Instagram and beyond. And you can use our existing suite of safety and user controls.”
Now that we’ve received the gist straight from the source, let’s explore more.
What you need to know about the new Threads social
Yes, yet another social media app, Threads. Let’s breakdown six facts about Threads sign in and use. Here’s what we discovered:
- Threads was built by the Instagram team, so it has some of the same design elements and it has a similar feel, but is words focused.
- Threads is separate from Instagram and does require you to download its app.
- You can use your Instagram to log in and it can also auto-populate your Instagram details and any followers on both platforms when you sign up.
- Your Threads feed is comprised of updates from people you follow as well as recommended content.
- Posts can be up to 500 characters long and include links, photos and videos up to 5 minutes in length.
- You cannot switch between your personal account and business account without logging out of the account you are currently in. Then you will be prompted with a Switch Accounts option.
Should my business join Threads?
As business owners, managing yet another social media account takes some consideration.
Whether you jump on Threads at its infancy is up to you. Getting in on the ground floor of a new social platforms has its advantages and disadvantages. If your social strategies are dialed in, taking on Threads may be worth giving it a shot. As we struggle to find the social algorithm on our existing platforms, can we find the right formula on the new social? Did they perfect the feed to feature us to the people that matter most to us? For Pizza Today, that is you, the pizzeria professional.
I think about those pizzeria owners who took a chance on a neighborhood in the early stages of revitalization or opening a pizza shop in a low-traffic or low-foot traffic area or the pizzeria who brings the first of a regional style that locals had never heard of into a market. It’s how all the great regional pizza styles went national and international. Sometimes, it’s pays off to be an early adopter.
Threads is new, but it’s backed by the biggest heavy hitter in the social media space, Meta. Is it right for you? A few considerations to line up before adding Threads to your social repertoire:
- Have I or my social media pro researched Threads enough to know how to initially approach content on the platform.
- Will adding Threads require a heavier lift on its coordination than its return?
- Will social content I am already creating fit the Threads platform?
- Can I use my established social process (i.e., CRM platform) create and publish or schedule posts?
Pizza Today is on Threads
Pizza Today has decided that we will be an early adopter of the platform. If you are ready, join us on Threads and we will learn this new platform together. Follow us on Threads @PizzaToday and let’s start the conversation.
