Marketing a Coffee Bar

You can have the best coffee bar in the biz, but it doesn’t do you any good if no one knows about it. Here’s how to get the word out: Customer education. Coffee newbies may hesitate to order something because they can’t pronounce it...

Sauce Production

If we look at a pizza crust as a canvas on which the pizzaiola can create his art, then it follows that the sauce becomes the foundation for the work. Pizza sauce has come a long way. Not too many years ago (less than 40, in fact) it was tomato,...

Spinach Dip

American Cheddar is generally made from pasteurized cow’s milk. Cheddar is often referred to as the “big cheese” of American cheeses. Its popularity is quite evident, since the average American consumes about 10 pounds of cheddar ch...

Caciocavallo

Caciocavallo (kah-ch’yoh-kah-VAH-loh). With a name like this it has to be good (to borrow a slogan). Caciocavallo, also known as “Horse Cheese,” is an interesting cheese. One theory behind how this cheese got its name is that i...

Garlic Knots

Garlic knots have been around for quite a while, but lately they have seen an upswing in popularity. There are a few reasons why that seems to be happening. Think of garlic knots as soft breadsticks with an attitude –– a bit twisted, perh...

House Made Sausage

The assignment: How to Make Sausage for Pizza. What kind of sausage? That would be my first question. Italian? Well, the assignment did use the word “pizza,” so I am assuming it’s Italian sausage. But wait. There are as many version...

Mascarpone

Menu Development Cheese Primer: Mascarpone By Pasquale “Pat” Bruno Jr. Mascarpone (mahs-kar-POH-neh) is not actually a cheese (no starter or rennet is used to produce it), but it is always included in the cheese family when the subject of...

Pecorino Romano and Romano

Some clarification on Pecorino Romano and Romano is in order. A true pecorino Romano is made from Sheep’s milk (pecorino translates as “little sheep”) and comes from an area around Rome (though pecorino is made in many regions of It...

Sauce Trends

To keep you ahead of the curve, here is the way I see the sauce ladle being used in the year ahead for both pasta and pizza. However, as the song goes, you can’t have one without the other. For example, if the trend in pizza is toward a thinner...

Wings

By Pasquale “Pat” Bruno It was at the Anchor Bar in Buffalo, New York, circa 1964, that owner Teresa Bellissimo created the now famous Buffalo chicken wings. As the story goes, she received a large order of chicken wings from a supplier a...

Add Heat To Your Menu

We’ve all seen those menus in restaurants –– Thai, Vietnamese, Chinese, Japanese — where the heat level of certain dishes is marked by a small chile symbol. Usually, one chile is mild, two chiles means hot and three chiles, we...

Giardiniera

Giardiniera (jahr-dee-N’YEHR-ah) is one of those situations where even if you stumble through the pronunciation, it still comes out sounding really good, as in appetizing. Here’s another way you can master all those consonants wrapped in ...
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