Be sure to check out our Throwback Thursday feature on all of the Pizza Today’s social feeds as we visit past issues and the topics that drove them.
Social: Pizzeria tweets and status feeds
Transfer Pizzeria
@TransferMKE
Did you know we have the only gluten-free tap pour in the state?! Our @lakefront New Grist taps are 2-for-1 today! pic.twitter.com/ZrcmmZfs2i
Why it works: Gluten free is a big market, as we all know, but offering more than just gluten-free dough is sure to, well, bring IN the dough. Getting folks to tap in on the gluten-free beer market secures your place as a viable gluten-free establishment, which encourages repeat business.
Howland Pizza Works
PIZZA GIVE AWAY THURSDAY! For every 50 likes this post gets, we’ll give away a 12” with 1 topping! The winners will be picked at random from those who liked the post! We’ll cap it off at 30 pies! That’s almost 1500 likes! Let’s do this! The winners will be notified by Saturday morning.
Why it works: Just a half-hour after posting this giveaway, the company had already garnered a third of its desired likes. They gave the promotion plenty of time to run — nearly 48 hours. That’s a lot of publicity!
May Poll Question: What’s your average food cost?
A. < 20% 6%
B. 21-25% 6%
C. 26-30% 38%
D: 31-40% 38%
E. 41+% 6%
F. I dunno. 6%
It’s a free-for-all here.
Inbox: An Event Like No Other
Although I’ve been making pizza for many, many years, I have finally decided that it may be time to open a pizzeria on Kauai. I read Pizza Today faithfully, front to back and I don’t miss much. That is why I decided to finally come and experience the International Pizza Expo! I cannot begin to thank you and tell you how great a week that was! Truly, I learned so very much: things of value, things that I will need to take with me in opening a business, insight, advice, practical knowledge and application. Of course, the connections I made, the people I met, the food I tasted, all an unbelievable experience. When my wife asked me how I liked it, what it was like? I told her: It was like I found my lost tribe! Like a giant family reunion! It’s hard to describe but it was all an excellent event and well worth every penny! It should almost be mandatory for every new pizza operator to come and attend this Expo. The speakers, the panels, the presentations, the classes were all outstanding and I truly did learn very much. I have about 30 plus pages of notes. The vendors and their information; the same. Once again I must thank you for a wonderful time, it is something I look forward to returning to in the future. I truly appreciate all the hard work that you and the staff put into making this happen. Excellent event! Thank you again.
Eureka Pizza Company Yorba Linda, California Concept: We started in Seward, Alaska, considered as the “Gateway” to the Gold Discovery Regions. It still celebrates itself as the Last and Great Frontier! “Eureka” is translated from the Greek as
Seven Breakout Pizzeria Pros to keep an eye on in 2022 Tara Hattan (25) Zasa’s Pizza & Wings — Tulsa, Oklahoma @ zasaspizza What area do you feel like you currently need to improve upon to continue taking your pizza business to the next l
Last month, our guide to opening a new store in a hurry was all about what to do before you had the keys to the front door (quick reminder: plan, plan, plan). This month, the deal is finalized, the keys are in your hands — and the fun begins. Openi
Lightning Fast Whether your pizzeria has four wheels, is a takeout joint, fast-casual concept, or a full-service establishment, you must provide timely service. Although timely has a different meaning in each of these concepts, speed of service begin
The Whole Truth Today’s society is obsessed with diet culture and trying to find the healthiest option for everything. Walking into the bread department of any grocery store is one of the most confusing and frustrating decisions of any grocery trip
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We’ve all had that moment when it feels like the rug has been pulled out from beneath our feet. It happened to me last week in the form of a text message: “Luzzo’s has closed.” Besides having some excellent pizza and a staff that had been the
Right around the year 1600, William Shakespeare penned one of his most famous plays. “Hamlet” is one of the great literary tragedies, and one of its most-quoted lines remains oft-used today: “To thine own self be true.” When distilled to its
Crafted Cocktail Menus: That’s the Spirit If you offer a full bar, that’s because you’ve realized the benefit of a complete cocktail menu. While there is nothing wrong with beer and wine only, getting into the full-dining and happy hour spi