The thing about marketing is, what works best for me, doesn’t necessarily mean it will work best for you. I have met folks in round-table discussions that have said door hangers work best for them. They get an immediate return. I tried and got literally no response. You’ve got to try different types of marketing to find what’s best for you. There are operators that are extremely successful with e-mail marketing. Here’s when you should be comfortable trying a new marketing technique…when you don’t have to lock into a several-month contract. Long term contracts are what you should avoid at all costs.
