Mike Bausch: Concept Development Workshop

Published: March 16, 2017

From Market Research to a Long-Term Brand Strategy
With Mike Bausch and Keith Coffman

[jwplayer player=”3″ mediaid=”51663″]

No one intends to fail, but very few intend to succeed. By building a plan to succeed you can eliminate failure from the equation. Whether you’re working on you first pizzeria, considering expansion or giving your current business a revamping, creating a successful pizza restaurant starts by identifying the demographics and buying characteristics of your target customer base. Pizzeria owners Mike Bausch (Tulsa, Okla.) and Keith Coffman (Bowling Green, Ky.) have done this with great success and they’ll share P & L’s and walk you through the research steps that should guide your customer-based business plan — from choosing the appropriate location to deciding between table or counter service to menu items and prices and other crucial decisions. You’ll learn how to write your own value proposition and develop a branding strategy that suits your product and market.

nl-cta-cut_v2
Strategy & Planning Series
Strategy & Planning Series
TEST 1
LIST 1 LIST 2 LIST 3 LIST 4 LIST 5 LIST 6 LIST 7 LIST 8 LIST 9
TEST
LIST 1 LIST 2 LIST 3 LIST 4 LIST 5 LIST 6 LIST 7 LIST 8 LIST 9
TEST
LIST 1 LIST 2 LIST 3 LIST 4 LIST 5 LIST 6 LIST 7 LIST 8 LIST 9
TEST
LIST 1 LIST 2 LIST 3 LIST 4 LIST 5 LIST 6 LIST 7 LIST 8 LIST 9
TEST
LIST 1 LIST 2 LIST 3 LIST 4 LIST 5 LIST 6 LIST 7 LIST 8 LIST 9
TEST
LIST 1 LIST 2 LIST 3 LIST 4 LIST 5 LIST 6 LIST 7 LIST 8 LIST 9
TEST
LIST 1 LIST 2 LIST 3 LIST 4 LIST 5 LIST 6 LIST 7 LIST 8 LIST 9

SHOW

ABOUT US SCHEDULE AT A GLANCE FLOOR PLAN / EXHIBITOR LIST PRESS RESOURCES EXHIBITOR NEWS MOBILE APP SHOW POLICIES SPONSORS HEALTHY & SAFETY FAQs

SHOW

ABOUT US SCHEDULE AT A GLANCE FLOOR PLAN / EXHIBITOR LIST PRESS RESOURCES EXHIBITOR NEWS MOBILE APP SHOW POLICIES SPONSORS HEALTHY & SAFETY FAQs

SHOW

ABOUT US SCHEDULE AT A GLANCE FLOOR PLAN / EXHIBITOR LIST PRESS RESOURCES EXHIBITOR NEWS MOBILE APP SHOW POLICIES SPONSORS HEALTHY & SAFETY FAQs