Summer hits differently for most Americans. As the days grow long and the weather heats up, it’s all about backyard BBQs, time at the pool or lake and summer sports, etc. Summer is a happy season for most.
Unfortunately, many pizzerias move into a bit of a slowdown during the summer. It’s not a total dead period, but sales do typically drop before the robust rebound that happens in the fall.
A great summer cocktail program, a stellar salad lineup, creative limited-time offerings featuring “lighter” fare and doubling down on marketing and advertising initiatives all help combat the summer sales slump.
The good news is pizza sales ramp up from September through December, so take time during this “breather period” to tighten operations, review staffing and any lingering food cost/menu pricing issues and get ready for the big autumn season you know is coming.
This fall will bring a new highlight as well: Pizza Expo Columbus is just around the corner, and registration is now open! We’ve put together a great seminar and demonstration lineup for you and are excited to fill the Greater Columbus Convention Center with that mad Pizza Expo energy. Visit PizzaExpoColumbus.com to secure your spot and get ready to attend Oct. 26-27.
We’re excited to see you there!
Best,
Jeremy White
Editor In Chief
Read the July 2025 Issue of Pizza Today Magazine
Who are this year’s Rising Stars in the Pizza Industry? We profile six up-and-comers who are making their mark on pizza. Discover why the Grandma style pizza is spreading across the country. See why your pizza could benefit from whole-grain flour. Brush up on inventory management best practices. Learn how to take your products to the retail market. Go to the July Issue.
