2009 November: Marketing Matters

There he sat, as expressionless as an iguana, as I explained how an ad I would create for him would sink like a dropped anchor, even with a great headline, plenty of benefits and a no-questions-asked, money-back guarantee. He would be pouring money away with the tap...

Commentary: A Customer Service Failure

The pizza arrived blackened. And by that I do not mean merely overcooked or even slightly burned on the bottom — I mean “end of times” black. We posted a picture of it on our Facebook page (search: Pizza Today) with a short caption and it went viral. The...
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