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Brand & Marketing
Man on the Street: Tell your Pizzeria’s History
Dig Into Your History Scott Wiener Founder, Scott’s Pizza Tours and SliceOutHunger.org What makes your pizzeria different from the other 75,114 in the U.S.? You’re probably not the only “Home of the Buffalo Chicken Pizza” and you’re certain...
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Brand & Marketing
Mike’s Monthly Tip: Your Third-Party Delivery Partners
Mike Bausch shares how to effectively partner with third-party delivery At the 2021 Pizza Expo, third-party delivery was a hot topic in all my sessions, even those that had nothing to do with third-party delivery. If you decide to partner with a thir...
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Brand & Marketing
Building Blocks: Drafting Your First Job Description?
A Sample Pizzeria Manager Job Description In the previous installment of Building Blocks, we explained which management positions are required to run a successful pizzeria — now we need to define them. Before you identify the potential managers wit...
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Brand & Marketing
Mike’s Monthly Tip: Don’t Poach Employees, Part I
Mike Bausch share why poaching employees is a bad strategy Here is a typical scenario we’ve all seen happen. You go to another restaurant and see a fantastic employee. You wish this employee were your employee, so your brain starts spinning. How ca...
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Brand & Marketing
Building Blocks: Identifying and Growing Your Management Team
Growing your Management Team You probably know the phrase, “You’re only as good as the people around you.” That’s because it’s true. I surround myself with great managers in all my pizzerias. In the next couple of editions of Building...
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Brand & Marketing
Let’s Celebrate National Pizza Month 2021
A food so loved they gave us a whole month. Uncertainty has ruled the restaurant industry since March 2020. But now it’s time to put our energies into celebrating America’s favorite food, pizza! October is National Pizza Month and one of the indu...
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Brand & Marketing
Mike’s Monthly Tip: Great Food Photos = A Great ROI
Great food photos move the needle. If your photos are poorly taken or don’t let the food’s colors pop, customers are that much more likely not to order and try someone else. Food photos done correctly are an immediate ROI producer. Here are tips ...
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Brand & Marketing
Man on the Street: Don’t Go Chasing Waterfalls, Shoot for Attainable Online Reviews
No pizzeria has ever earned a Michelin star. That’s right, the restaurant guide founded by a tire company just isn’t into pizza. A few years ago, I heard a rumor that a pizzeria in Naples was expected to receive the honor. They were so sure about...
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Brand & Marketing
Small Town Big Mind
Innovative loyalty programs that keep customers coming back Marketing is not a one size fits all process. Demographics such as number of homes, income and employment opportunities play a part in successful marketing. A recent survey aimed at small to...
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Brand & Marketing
Innovative loyalty programs that keep customers coming back
The Fan Club with Loyalty Programs The concept of loyalty programs dates to the 18th century. In recent times, however, there has been an increased interest among restaurants to offer this type of customer-attracting-and-retaining method. Today, a pl...
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Brand & Marketing
Growing Online Ordering Requires Planning and Marketing
All In To offer online ordering or not? This is a question that has come to the mind of many operators as a result of restrictions on in-house dining. Although the COVID 19 pandemic has presented the restaurant industry innumerous challenges, setback...
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Brand & Marketing
A Guide to Add-on Sales
‘Can I get a side…?’ Among the most popular and significant developments in the pizza industry over the last 15 years in my opinion is online sales. By now, if you’re not offering an online ordering option, stop reading, call your point-o...