Globe Food Equipment Company (Dayton, Ohio) is pleased to announce a new partnership with Varimixer (Denmark), effective January 1, 2021. While both Middleby brands offer industry-leading commercial mixers, Globe’s fast shipping, award-winning customer support, sales management and marketing resources will increase Varimixer’s presence in North America.
This new partnership will usher in the re-launch of varimixerusa.com with improved content, videos and additional information to improve the customer experience. The new website will make buying Varimixer easier than ever, online or in person. An interactive mixer capacity tool will help pair the right equipment with the customer’s needs, no matter the size of the job.
Headquartered in Denmark, Varimixer has been designing and manufacturing high-quality, commercial planetary mixers for over 105 years. Their introduction to the North American market began in Canada in 1978, and operations later centered in Louisiana and North Carolina before moving to Ohio.
“Globe is excited to partner with Varimixer in North America. Varimixer’s unique design, features and performance complement the Globe product line to offer mixing solutions for any operation. Two leading brands with the same go-to-market organization positions both to grow market share”, said Kevin Woods, Globe’s President.
Headquartered in Dayton, Globe is a leading provider of food preparation and cooking equipment for the foodservice industry. Globe, part of the Middleby Corporation, offers the industry’s most complete line of mixers and slicers, along with food prep equipment, weighing systems, and gas and electric cooking equipment. For more information, visit the company’s website at www.globefoodequip.com.