This post was updated May 1, 2023 to reflect current year’s Mother’s Day information.

Ways to Show Appreciation this Mother’s Day at your Restaurant

Invite moms to spend Mother’s Day on Sunday, May 14th at your pizzeria. Moms love pizza and family. Pizza is the perfect shared food to celebrate the occasion.

Mother’s Day at Restaurants: The Stats

Plan accordingly. To help, National Restaurant Association survey is filled with Mother’s Day dining habits. Many moms want to let restaurants do the cooking on their special day, according to the National Restaurant Association survey. 40% of adults say they plan to use a restaurant as part of a special Mother’s Day meal this
year. 30% of adults say they plan to go out to a restaurant for a special Mother’s Day meal
this year, while 13% plan to order takeout or delivery from a restaurant for a Mother’s Day
meal

How will you commemorate the day? NRA asked what consumers are looking for. Here’s how they responded:

• 46% looking for special Mother’s Day menus
• 44% hoping for a free add-in for mom, such as a special cocktail, dessert, flowers, or chocolates
• 41% looking for a Mother’s Day discount

What about takeout or delivery? NRA found options that would make them more likely to choose one
restaurant over a similar restaurant:

• a Mother’s Day discount – 53%
• a special Mother’s Day to-go meal (such as an appetizer, entrée and
  dessert) – 49%
• a free add-in for Mom, such as a special cocktail, dessert, flowers,
  chocolates, or a small gift – 48%
• \free or discounted delivery – 43%
• a discount for picking up the order early on Mother’s Day – 30%
• the option of including alcoholic beverages with the order – 22%
• curb-side pickup – 20%

Which daypart should you focus on?

NRA’s survey discovered 48% of individuals plan to go out for lunch, 45% plan to go out for dinner. The remainder are looking to celebrate at brunch or breakfast.

Explore more of the survey findings.

6 Ways to Show Appreciation this Mother’s Day

Now, let’s look at a few marketing and promotion ideas you can show Appreciation this Mother’s Day at your pizzeria.

• Showcase the moms that work at your restaurant on social and on digital boards, if available.
• Offer a discount or free meal to moms when group of four dine in.
• Create a Mother’s Day Family bundle with apps, pizza, desserts and drinks.
• Do a callout on social for people to tag their moms and nominate them to receive ______ (i.e. pizza bundle, free pizzas, special gift.) Draw winner(s) on Mother’s Day.
• Create a “mom”-inspired Pizza of the Day. Blast it on social.
• Do a gift card trade with another business and run giveaways on Mother’s Day. Don’t forget to promote beforehand by doing shared posts with the partnering business.

Mother’s Day Hashtags

Try adding some hashtags to your Mother’s Day promotions and posts. Don’t forget to create your own hashtags to honor moms like #momlove____pizzeria. Here are a few popular Mother’s Day hashtags:

#happymothersday #mothersday2023 #thanksmom #mymomisthebest #bestmomever #momoftheyear

Don’t forget to share your Mother’s Day celebrations with us on social @PizzaToday