This post was updated April 24, 2025 to reflect current year’s Mother’s Day information.

Ways to Show Appreciation this Mother’s Day at your Restaurant

Invite moms to spend Mother’s Day on Sunday, May 11th at your pizzeria. Moms love pizza and family. Pizza is the perfect shared food to celebrate the occasion.

Mother’s Day at Restaurants: The Stats

Plan accordingly. To help, National Restaurant Association survey is filled with Mother’s Day dining habits. Many moms want to let restaurants do the cooking on their special day, according to the National Restaurant Association survey. finds 43% of consumers plan to use restaurants to celebrate, with 34% saying they’ll dine out and another 12% expecting to order takeout on Mother’s Day.

How will you commemorate the day? NRA asked what consumers are looking for. Here’s how they responded:

• 56% want to pamper the mother-figures in their lives, or even themselves.
• 48% would like to create a special experience with family and/or friends.
• 39% would like to avoid cooking or cleanup at home.
• 28% say convenience is a factor.

What about takeout or delivery? NRA found options that would make them more likely to choose one
restaurant over a similar restaurant:

• 47% say they’d select a restaurant offering a Mother’s Day discount.
• 45% would choose a restaurant offering multi-course meal bundles (appetizer, entrée and dessert).
• 42% would choose a restaurant offering free add-ins for Mom, like special cocktails, desserts, flowers, chocolates, or a small gift.
• 36% would select a restaurant offering free or discounted delivery.

Which daypart should you focus on?

NRA’s survey discovered 52% will choose dinner, while 43% plan for lunch. Brunch is also popular, with 28% and 13% plan to go out for breakfast.

Explore more of the survey findings.

12 Ways to Show Appreciation this Mother’s Day

Now, let’s look at a few marketing and promotion ideas you can show Appreciation this Mother’s Day at your pizzeria.

• Showcase the moms that work at your restaurant on social and on digital boards, if available.
• Offer a discount or free meal to moms when group of four dine in.
• Create a Mother’s Day Family bundle with apps, pizza, desserts and drinks.
• Do a callout on social for people to tag their moms and nominate them to receive ______ (i.e. pizza bundle, free pizzas, special gift.) Draw winner(s) on Mother’s Day.
• Make moms feel special with a gift at the table (flowers, chocolates, wine, etc.)
• Create a “mom”-inspired Pizza of the Day. Blast it on social.
• Do a gift card trade with another business and run giveaways on Mother’s Day. Don’t forget to promote beforehand by doing shared posts with the partnering business.
• Stage a photo background area for customers to grab a family portrait while they dine.
• Make it an event with live music or activity for moms.
• Create an experience to entertain the kids. This could be activities or go big with a supervised kids area.
• Give back to a cause that is tied to mothers in your community.
• Offer a Family Pizza-Making Class to allow some hands-on bonding experience.

Mother’s Day Hashtags

Try adding some hashtags to your Mother’s Day promotions and posts. Don’t forget to create your own hashtags to honor moms like #momlove____pizzeria. Here are a few popular Mother’s Day hashtags:

#happymothersday #mothersday2024 #thanksmom #mymomisthebest #bestmomever #momoftheyear

Don’t forget to share your Mother’s Day celebrations with us on social @PizzaToday