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2011 November: Commentary
Flip to page 20 and read our monthly “Man on the Street” column by Scott Wiener. Scott, as avid a pizza fan as you’ll ever meet, has recently been obsessed with pizza boxes. So obsessed, in fact, that he has begun collecting boxes f...
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2011 November: Five Questions
Lisa Towne owns Mama Lisa’s Little Italy in Castle Pines, Colorado. In 2008, Towne was determined not to become another fallen business owner due to hard economic times and she worked with her local school district to provide healthy meal optio...
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2011 November: In Your Face
If you listen to the marketing gurus, you might think a new era of marketing is upon us. The movement started with Seth Godin’s “Permission Marketing,” and has only expanded from there. Today’s customers are supposedly savvier...
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2011 November: Marketing Matters
‘There’s no better feeling in the world than a warm pizza box on your lap.’ — Comedian Kevin James I concur with Mr. James. So, how do I make sure my pizza is the one on his lap? Restaurant Consultant Carolyn Stewart tells us ...
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2011 November: My Turn
A little-known provision of the Patient Protection and Affordable Care Act could have a negative impact on thousands of family-owned pizza shops and restaurants across the country. The menu-labeling section of the law requires food establishments wit...
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2011 October: Change is Good
Don’t look for scuffed paint, worn window blinds or broken tile at Milton’s Pizza and Pasta, a 28-year-old pizzeria with dining rooms that still look like new. A regular schedule of dining room renovation and maintenance helps keep them t...
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2011 October: Commentary
I’m not hard to please when it comes to a pizzeria menu … I don’t think. When I take my family out for pizza, there are just a few things I really want to see available to me (aside from the pizza, of course): wings, a children&rsq...
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2011 October: Five Questions
John M. Parlet is owner and founder of John’s Incredible Pizza Company Inc. The company operates 11 family entertainment restaurants in California. Q: What is the Incredible Achievement Scholarship Award and how does it fit into your overall em...
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2011 October: HOW GRAND
When Wisconsin-based Toppers Pizza opens a new location, the company makes a crazy promise: free food for a year for the first 50 people in line for the company’s grand opening. Prospective customers respond in a crazy way: they camp outside th...
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2011 October: Marketing Matters
With regards to employees I have been known to grumble, “I already raised my kids.” True, there exists a sense of entitlement in today’s generation. There also exists potential. If I have to ‘raise’ some of my employees,...
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2011 October: My Turn
Surely by now you’ve heard of the pizza industry charitable event, Slice of Hope, which has been organized by Pizza Today. When Jeremy White, the editor of this magazine, called me about the idea a year ago, I was on board from the start. The t...
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2011 October: New Recruits
Rick Wells has opened 19 different restaurants over his career, including Sauce on the Square, a 125-seat McKinney, Texas-based pizzeria that began welcoming guests in early 2009. Through it all, Wells has retained one clear perspective. “I can...