Build out your restaurant ordering app to engage with your customers Third-party ordering apps have found enormous success and restaurant apps can too. It may be time to develop or update your first-party channel to capture app users. The reason? Foo...

How one pizzeria operator increased sales on slow days at his restaurant Uncle G’s Pizza crushes sales on Fridays and Saturdays in Birmingham, Alabama. What about the rest of the week? Owner George Gilliam faced a common pizza restaurant issue, the...

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.” — Richard Branson The first time I ever used a PR company, it was not to promote any of our amazing feats. It was by accident. We had a crisi...

When it comes to pizza, Connecticut is a drive-to state, not a drive-through state, according to Anthony M. Anthony, chief marketing officer for the state of Connecticut. Anthony is the mastermind behind Better Pizza in CT, a campaign designed to pro...

“There could be no definition of a successful life that does not include service to others.” – President George H.W. Bush Having a purpose and a clear vision about giving back to the community is inherent to the success of any charitable ca...

Twenty years ago, I was walking neighborhoods to place door hangers and blowing up the phonebook company to be listed first with our “A name,” Andolini’s. Today, I’m crafting Instagram reels and shooting out tons of e-mails. But here’s the ...

“Alone we can do so little; together we can do so much.” – Helen Keller   I mentioned in last month’s column that it is important to give back to the communities that support us. Pizzerias can do that in a lot of unique ways. We frequent...

Build your pizza business through SEO best practices. Recently, a pizzeria operator reached out to us because his pizzeria wasn’t appearing in Google search results or on Google Maps, and the lack of online presence was hurting his business. While ...

Amazon is a monster online for one simple reason: It makes buying easy. No fluff, no distractions, just a seamless path from curiosity to purchase. Do you want something? Search, click “Buy Now,” and boom: You’re done. The minds behind this com...

Marketing the Dine-In Experience at your Pizzeria No one needs to tell Gina Bolger and her colleagues at Home Run Inn how important dine-in traffic is to the company’s longevity. At the flagship Home Run Inn on Chicago’s South Side, guests have f...

Pizzerias support their neighbors by feeding local athletes and donating pizzas for events Few actions generate better goodwill than feeding people. Pizza is the perfect food for bringing people together, and pizzeria owners that offer free or discou...

Attracting The Travelers’ Dollars to Your Restaurant Each year, I load up my bicycle and ride hundreds of miles across as many bike trails in the U.S. as I can. In 2024, I ventured from Albany, New York to Buffalo by bicycle on the Erie Canal T...