Rejuvenate Your Old School Marketing Tactics Marketing has been around for centuries. 2800 years later we need to make some noise and be heard to attract customers.  What is effective today for our industry? American film director, Hal Hartley, said...

The Sizzle Want to increase your volume? Strategic promotions can persuade both new and existing customers to pop in or to place a few orders. While coupons and discounts are tried and true, there are plenty of other creative promotions you can offer...

There are many unique terms used in the business world. It seems to me that many of these terms are jargon. ‘Jargon’ is defined as “special words or expressions that are used by a particular profession or group and are difficult for others to u...

I don’t want to love QR codes, but I just can’t help myself. They used to be outcasts, but now everybody wants to be their friend. Just in case you’ve been living under a rock, QR codes are those glitchy black and white squares we all have to s...

Don’t sleep on the short-form social video trend Short-form video is all the rage across the biggest social apps on the market. We’re seeing pizzeria shorts go viral and reach millions of watchers. The social exposure of short-form video is unmat...

I just listened to the worst podcast ever. It was a disaster. I listen to this show all the time and it’s usually great, but this episode was a dud. Five years ago, we could go about our days blissfully ignorant of podcasts, but now they’re a fix...

Get National Pizza Month Social Media Ideas October is National Pizza Month. It’s 31 days of pizza celebration. Why not schedule 31 days of interactive posting on your social accounts? We can make it easy on you with engaging social marketing ideas...

September isn’t too early to start planning your gift card strategy. Gift card sales generally start picking up in September and October and peak around the December holidays, so it’s critical to have your tools and strategies in place before the...

Search engine optimization, text messaging and social media can help pizzeria owners reach customers People are staring at their screens, and viewing everything from friendly texts to pandemic puppy posts to dinner suggestions. Advertisers that want ...

Loyalty Pays Loyalty programs are nothing new, but they’re reaching critical mass. This growth is a direct result of tech advancements in cloud-based POS systems. The boom, coupled with every customer’s easy access to a smartphone, has tu...

Order Direct Converts In conversations with pizzeria operators at Pizza Expo, on The Hot Slice podcast and visiting restaurants, the same question is frequently posed: How do I get the third-party delivery customer to become my customer? Getting cust...

Getting Press Coverage for your Pizzeria Don’t you get frustrated when an article comes out about a rival pizzeria? Doesn’t it burn when another “Best Pizza” list ignores your existence? Do you feel completely helpless when it...