Iconic St. Louis-style pizza company marks occasion by launching a commemorative pizza box and specials throughout the year
ST LOUIS (Jan. 8, 2024) – 60 years ago a thin-crust, Provel-covered legend was born in St. Louis and pizza has never been the same. In 1964, Ed and Margie Imo opened their first Imo’s Pizza Parlor at the corner of Thurman and Shaw in South St. Louis, introducing generations of pizza lovers to The Square Beyond Compare. Today the company has 98 locations across Missouri, Illinois and Kansas.
To mark this special anniversary, Imo’s Pizza partnered with St. Louis artist and lifelong Imo’s fan, Dan Zettwoch, to create a commemorative pizza box which pays homage to the company’s humble beginnings. Throughout the year, Imo’s will offer a variety of specials to mark the company’s 60th anniversary. The first special of the year will be a two-topping, 16-inch pizza for $19.64 – a tribute to the year Imo’s Pizza was founded. In addition to the specials, Imo’s will also begin airing new 30-second television spots – a downloadable version is available here.
“It’s our birthday but the celebration is all about our loyal fans,” said Nichole Carpenter, Director of Marketing for Imo’s Pizza. “Imo’s is a part of St. Louis history, and we’re excited to honor the community that has supported us all these years. As a St. Louis company, it was important that we worked with a local artist to create a unique pizza box that captured our roots. We love what Dan created, and we are looking forward to celebrating our 60th all year long!”
“As I was researching this project, I loved making connections about the contemporary mid-60s history and design in St. Louis,” said Zettwoch. “As Imo’s was opening its first location, the Cardinals won the World Series and had their last season in Sportsman’s Park as Busch Stadium II was being built. At the same time, the Arch was under construction, forever changing the St. Louis skyline. Imo’s is a part of our city’s rich history, and I was honored to create a box for my favorite pizza!”
For fans of Imo’s Pizza who don’t live near a parlor, it is available for nationwide delivery via Goldbelly.
About Imo’s Pizza
Since first opening their doors in 1964, the Imo family has welcomed generations of customers to Imo’s Pizza locations across the bi-state area. Today, Imo’s Pizza is proudly served in 99 locations in Missouri, Illinois and Kansas. Additionally, Imo’s Pizza products – consisting of more than 17 different items, including frozen pizzas, sauces, dressings, marinades, pizza crusts and Provel cheese products – are available at participating grocery chains in the greater St. Louis area. Imo’s has earned a solid reputation and loyal following through its commitment to maintaining the highest level of quality in all of its restaurants, as well as in the grocery stores that carry its products. This quality starts with ingredients. From fresh ground meats and the Imo family’s homemade sauce to delicious vegetables and full strips of bacon, every topping that covers its crispy, edge-to-edge St. Louis-style pizza is of the highest quality. For more information visit imospizza.com.