On the PizzaToday.com bulletin boards, April Murray, co-owner of Just Pizza in Gibsonville, North Carolina, recently asked this question: "How many...
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Scott Anthony
Scott Anthony's Recent Articles
2010 June: Marketing Matters
Sixteen years of owning a pizzeria is quite an education. I’ve been self-employed since college, yet marketing a pizzeria requires a set of tools...
2010 March: A Pizza My Mind
You are a victim; your business has been violated. After a barrage of emotions, your determination is to not let your shop get broken into and...
Prime Cost Control
Climbing commodities, fewer diners, eroding economy: does it spell “d-o-o-m” for your pizzeria? Not if you take control o your crucial...
Accountability
My manager’s paycheck and my driver’s tips last week both were more than I took home as the pizzeria’s owner. I logged as many...
2011 August: Pizza Tours – Back to School
Bus Tours Hop on the Pizza Bus for Outer Borough Pizza Adventure September 9 - Manhattan + Brooklyn Crossing bridges, seeing amazing views, eating...
2011 January: Marketing Matters
If you are on a tight budget, you are more than likely an independent owner/operator — and you probably work 80-plus hours per week. You are...
2012 March: Marketing Matters
Video can be a powerful marketing tool. Just ask Reese’s, whose iconic candy Reese’s Pieces exploded in popularity after being featured in the 1982...
2011 December: Marketing Matters
How can I make money without doing anything? Author Michael Phillips says that “Money will come when you are doing the right thing.” The...