'There’s no better feeling in the world than a warm pizza box on your lap.’ — Comedian Kevin James I concur with Mr. James. So,...
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Scott Anthony
Scott Anthony's Recent Articles
2011 October: Marketing Matters
With regards to employees I have been known to grumble, “I already raised my kids.” True, there exists a sense of entitlement in...
2011 September: SLICE OF HOPE: PROMOTIONAL IDEAS
On October 7, you will be a businessman and a philanthropist, and your sincerity for the cause is essential. Consumers love it when their local...
2011 August: Marketing Matters
Comedian Buddy Hackett is noted as saying: “As a child, my family’s menu consisted of two choices: take it or leave it.” Menus are...
2011 July: Marketing Matters
With today’s numerous choices, can a radio ad really help a pizzeria? Will it produce direct, measurable results, or is it simply useful for...
2011 June: Marketing Matters
My sentiments of the annual International Pizza Expo can be summed up by JFK: “Leadership and learning are indispensable to each other.”...
2011 May: Marketing Matters
“An ounce of loyalty is worth a pound of cleverness.” –– Elbert Hubbard Wouldn’t it be great if we didn’t have...
2011 April: Marketing Matters
Rusty’s Pizza Pizza Lover’s Club Sunday, February 13, 2011 Hey Scott, Your offers are, as always, to the right of this message. Just...