The Most Wonderful Time of the Year | Commentary

Published: October 1, 2025

As our cover may indicate, it’s “Spooky SZN!”

I’ve always loved Halloween. Even before I was old enough to know that October was National Pizza Month, it was already my favorite month of the year. It is, to me, “the most wonderful time of the year.”

I revel in crisp autumn mornings and evenings by a bonfire. Apple trees yield delicious fruits that grandmothers use in pies. Football dominates Friday nights in communities coast to coast. Kids dress up in costume in an effort to fill their bags with as much candy as possible. Neighbors decorate with carved pumpkins and mums. It’s chili time! Simply put, I love fall colors, fall vibes and, particularly, the theatrics of Halloween.

There’s so much more to it for the pizza industry, however. Considering the sales boost Halloween will bring their operations, many pizzeria owners share my enthusiasm for the 10th month on the calendar. We are entering the pizza industry’s golden sales quarter with some huge days ahead.

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It all starts NOW with National Pizza Month officially arriving.

Do not let October slide by without taking advantage of the resources available to you in our National Pizza Month toolkit. It’s got a wealth of information, all for you, and it’s free!

Likewise, don’t miss out on the opportunity to grow your business by attending Pizza Expo Columbus at the end of this month. The show stages on a Sunday and Monday (Oct. 26-27 at the Greater Columbus Convention Center), so you’ll be back at your shop well in time for your Halloween preparations!

Looking forward to seeing you in Ohio at the end of this month. Please stop by the Pizza Today booth to say hello to the crew, tell us about your business and ask about being on our weekly podcast.

See you there!

Jeremy White

Editor In Chief

[email protected]

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