Pages
Posts
Uncategorized
National Pizza Month October — Pizzeria Tool Kit
How to celebrate National Pizza Month Pizza Today has you covered this October National Pizza Month Pizzeria Tool Kit provides everything you need to celebrate all month long Let’s collectively have the biggest pizza month ever and celeb...
Posts
Uncategorized
2009 December: Commentary
Well, another year has come and nearly gone. 2009 was an interesting one, to say the least. After American voters cried for change in our country’s leadership in 2008, America’s first black president took office this year. Since then, we’ve bee...
Posts
Uncategorized
2009 December: Did You Know
74 percent of pizzerias have dining rooms. The pizza industry will top $38 billion in sales in 2010. International Pizza Wxpo 2010 is scheduled for March 2-4 at the Las Vegas Convention Center Tennessee has 1,184 pizzerias The Pizza Kitchen / Scalini...
Posts
Uncategorized
2009 December: A Pizza My Mind
Big Dave’s always closed early on Christmas Eve (6 p.m.) so that my crew could get home and enjoy their family time. The key word here is family. Many families gather together on Christmas Eve. Since the following day will be filled with traditiona...
Posts
Uncategorized
2009 December: Five Questions
Eric Koslowski, owner of Primanti Bros. in Fort Lauderdale, Florida, doesn’t seem to be taking the recession lying down. When opportunity knocked, he answered in a big way. Koslowski recently opened a 4,700-square-foot store by negotiating with the...
Posts
Uncategorized
2009 December: Marketing Matters
Recently, I had a phone conversation with Arjun Sen, formerly the vice president of marketing and operations services at Papa John’s Pizza. Prior to that, he was manager of marketing research at Pizza Hut. Today, he’s a consultant with a dizzying...
Posts
Uncategorized
2009 December: Simple Ideas
Meatball Mangia Offer spaghetti and meatballs? If you’re not making a meatball sub or using your meatballs on pizza, you could be missing out on profi ts. Consider using French or Italian bread. Sliced lengthwise, add the meatballs, layer with mari...
Posts
Uncategorized
2009 November: Marketing Matters
There he sat, as expressionless as an iguana, as I explained how an ad I would create for him would sink like a dropped anchor, even with a great headline, plenty of benefits and a no-questions-asked, money-back guarantee. He would be pouring money a...
Posts
Uncategorized
2009 November: Simple Ideas
Gotcha Focaccia? Fresh focaccia is a great accompaniment to soups and salads, and everyone loves breadbaskets at the table. While you’re going to bake it until golden, avoid over-browning it. There are many different kinds, but avoid heavy flavors ...
Posts
Uncategorized
2009 October: Marketing Matters
I still get calls to this day from pizzeria owners telling me how well the “Million Dollar Letter” pulls in new prospects — and brings back lost customers. If you’re not hip to the letter, it is simply a full-page letter, explaining i...
Posts
Uncategorized
2009 November: Five Questions
Kevin Plaut owns and operates Harry’s Bishop’s Corner in West Hartford, Connecticut. A longtime employee, Kevin and his wife, Anne, bought the restaurant in 2007 after founder Harry Rufleth retired. Q: Having taken over a long-established restaur...
Posts
Uncategorized
2009 November: Did You Know? / Places That Rock
The International Pizza Expo show floor is the size of 4 1/2 football fields! America’s 50 largest pizza companies control nearly 39,000 of the industry’s 75,000 units. According to a recent Pizza Today.com poll, 30 percent of respondents...