2009 December: Commentary

Well, another year has come and nearly gone. 2009 was an interesting one, to say the least. After American voters cried for change in our country’s leadership in 2008, America’s first black president took office this year. Since then, we’ve bee...

2009 December: Did You Know

74 percent of pizzerias have dining rooms. The pizza industry will top $38 billion in sales in 2010. International Pizza Wxpo 2010 is scheduled for March 2-4 at the Las Vegas Convention Center Tennessee has 1,184 pizzerias The Pizza Kitchen / Scalini...

2009 December: A Pizza My Mind

Big Dave’s always closed early on Christmas Eve (6 p.m.) so that my crew could get home and enjoy their family time. The key word here is family. Many families gather together on Christmas Eve. Since the following day will be filled with traditiona...

2009 December: Five Questions

Eric Koslowski, owner of Primanti Bros. in Fort Lauderdale, Florida, doesn’t seem to be taking the recession lying down. When opportunity knocked, he answered in a big way. Koslowski recently opened a 4,700-square-foot store by negotiating with the...

2009 December: Marketing Matters

Recently, I had a phone conversation with Arjun Sen, formerly the vice president of marketing and operations services at Papa John’s Pizza. Prior to that, he was manager of marketing research at Pizza Hut. Today, he’s a consultant with a dizzying...

2009 December: Simple Ideas

Meatball Mangia Offer spaghetti and meatballs? If you’re not making a meatball sub or using your meatballs on pizza, you could be missing out on profi ts. Consider using French or Italian bread. Sliced lengthwise, add the meatballs, layer with mari...

2009 November: Marketing Matters

There he sat, as expressionless as an iguana, as I explained how an ad I would create for him would sink like a dropped anchor, even with a great headline, plenty of benefits and a no-questions-asked, money-back guarantee. He would be pouring money a...

2009 November: Simple Ideas

Gotcha Focaccia? Fresh focaccia is a great accompaniment to soups and salads, and everyone loves breadbaskets at the table. While you’re going to bake it until golden, avoid over-browning it. There are many different kinds, but avoid heavy flavors ...

2009 October: Marketing Matters

I still get calls to this day from pizzeria owners telling me how well the “Million Dollar Letter” pulls in new prospects — and brings back lost customers. If you’re not hip to the letter, it is simply a full-page letter, explaining i...

2009 November: Five Questions

Kevin Plaut owns and operates Harry’s Bishop’s Corner in West Hartford, Connecticut. A longtime employee, Kevin and his wife, Anne, bought the restaurant in 2007 after founder Harry Rufleth retired. Q: Having taken over a long-established restaur...

2009 November: Did You Know? / Places That Rock

The International Pizza Expo show floor is the size of 4 1/2 football fields! America’s 50 largest pizza companies control nearly 39,000 of the industry’s 75,000 units. According to a recent Pizza Today.com poll, 30 percent of respondents...
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