Man on the Street: “The Power of Words”

I’m done with the word “good.” I hear it every time I ask people what kind of pizza they like. They say things like “I want a good sauce,” and “I like a really good crust,” but I have no idea what they mean. Everybody has an idealized v...

Man on the Street: Boxing Lesson

Sometimes I forget that I have the world’s largest collection of pizza boxes. It’s not like they’re sprawled all over my apartment; I have a highly organized spare closet that allows me to keep over 1,500 (mostly unused) boxes both out of sight...

Holiday Gift Cards: Ramp It Up

How to make your restaurant gift card the must-have gift of the holidays The holiday season has shoppers everywhere scrambling for the perfect gift, the last-minute gift, stuff to fill a stocking, teacher gifts and coworker kudos. But shoppers need n...

Mike’s Monthly Tip: 15 Years of Social Media… and Idolizing Regis Philbin

Fifteen years doesn’t seem like that much time in the grand scheme of existence. It’s smaller than a minuscule blip. When I think back to 2004, I liked all the same bands I do today. Saturday Night Live was on with some of the same cast members t...

Pay to Play: Social Media Advertising

Social Media ads are a great bang-for-the-buck to reach customers With 28 Rapid Fired Pizza units under his charge and battling an increasingly competitive environment, Ray Wiley isn’t taking any chances. “Nowadays,” Wiley begins, “you have t...

Build sales by extending thanks

How Farrelli’s used an appreciation campaign to grow its customer base I had a vision of appreciation. This is one of my core values. I am the current CEO and Co-founder of our 24-year-old, nine-store pizza chain, called Farrelli’s. I founded it ...

They got the look

Uniform Branding Uniforms are a vital branding element Slap your logo on a t-shirt. Branding is done, right? Not quite. Your staff’s uniform carries a great weight on how your customer perceives your pizzeria’s brand. A uniform and attire is a ma...

Marketing Trends: The Big Picture

A Look at the Latest Marketing Trends For the past few months, business owners have been inundated with headlines about marketing trends to watch in 2019. It’s a lot to take in. Let’s take a look at some of the marketing trends that have been pre...

In-Store Marketing

Reach out to your own customers in-house for low cost and high return Your Web site and social media are essential for effectively keeping customers informed about new offerings. But the point-of-purchase marketing you do is just as critical. After ...

Mike’s Monthly Tip: It’s a Major Award

How to promote the honors you receive Have you won a massive award lately, or even a non-massive award? What are you doing with that award to make money for you? Look at Pabst’s Blue Ribbon. The name of the beer is Blue Ribbon, predicated upon ...

You’ve Got Mail

E-mail marketing is tried and true — don’t neglect it In today’s tech-savvy world marketing has become a balancing act between the many options presented to us.  Unfortunately many are swept up by the shiny new object and overlook the tried an...

Mike’s Monthly Tip: What’s in a Name?

What you call something on your menu can make or break its sales It is impossible to sell dessert. It will be the most fruitless effort you ever attempt. There is no call to action, no pull, nothing for the mind to grab onto. On the contrary, it’s ...
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