Reach out to your own customers in-house for low cost and high return Your Web site and social media are essential for effectively keeping customers informed about new offerings. But the point-of-purchase marketing you do is just as critical. After ...

How to promote the honors you receive Have you won a massive award lately, or even a non-massive award? What are you doing with that award to make money for you? Look at Pabst’s Blue Ribbon. The name of the beer is Blue Ribbon, predicated upon ...

E-mail marketing is tried and true — don’t neglect it In today’s tech-savvy world marketing has become a balancing act between the many options presented to us.  Unfortunately many are swept up by the shiny new object and overlook the tried an...

What you call something on your menu can make or break its sales It is impossible to sell dessert. It will be the most fruitless effort you ever attempt. There is no call to action, no pull, nothing for the mind to grab onto. On the contrary, it’s ...

We all know that Facebook has become a minefield of negativity, punctuated with complaints and cries for help amid all the photos of vacations and babies. It’s usually pretty easy to scroll past the squeaky wheels, but a friend’s complaint post r...

Personalized gifts can go a long way What birthday gift did you get as a kid that you still remember to this day? Really look back to that moment and the feeling it elicited from you. Think of the joy and happiness of that moment, whether it was some...

Couple of issues ago, I briefly touched on marketing and promoting your craft beer menu. Because I own two restaurants myself, I understand firsthand how important the marketing and promoting of your bar menu is to your sales and bottom line profits....

It’s International Pizza Expo Month! Hopefully, I’ll get to meet many of you in Vegas and, hopefully, we can enjoy a pint or two at The New Operator Reception, Beer & Bull or at The World Pizza Games Finals & Block Party. This will be my ...

Booster Shot Back in the good old days of Facebook, you had to work hard to earn “fans” for your page, because the more fans you had, the more people you could reach with your messaging. That is no longer the case. About two years ago, Facebook b...

I can’t tell you how exciting it is for football season to be underway.  It’s not just because I love the sport, but also because the sport and its fans love pizza! What’s better than watching your favorite football team and eating a delicious...

Why use stock photos when there are better options? A baby told me about your new pizza. Actually, it was a baby and her three-year-old brother. Samantha and Matt have over 113,000 followers, thanks to an Instagram account started by their food-blogg...

I’m sitting in the car driving from Pittsburgh to Akron, Ohio, with Scott Anthony. We are finishing up a whirlwind trip of my book tour. We started in Punxsutawney, then to Altoona, Pittsburgh, Akron, and Columbus. I have toured big cities like New...