Big Pizza Days Drive Demand for Local Pizza Shops
Super Bowl Sunday and National Pizza Day happening this Sunday and Monday. Super Bowl Sunday is one of the busiest pizza days in America, if not the busiest. This year, National Pizza Day immediately follows the big game sales on Monday. Let’s celebrate these back-to-back pizza wins!
What We Know About February 8th
Super Bowl LIX
The 2026 Super Bowl LX will kick off February 8 at 6:30 p.m. EST from the Levi’s Stadium in Santa Clara, CA. Bad Bunny will headline the Halftime Show. Check out more on Super Bowl LX.
Who is playing in Super Bowl 2026?
The Seattle Seahawks will face the New England Patriots.
Super Bowl Fun Facts?
Big game equals big pizza fans. Get those social posts dialed in to drive your pizza fans to order. Here are a few fun facts about the Super Bowl to consider:
- Super Bowl Sunday is the second-largest food consumption day in the U.S., right after Thanksgiving.
- Americans eat over 1.4 billion chicken wings during the Super Bowl weekend.
- Over 325 million gallons of beer are consumed during the Super Bowl.
- The Lombardi Trophy: The iconic trophy is handcrafted by Tiffany & Co. and costs around $50,000 to produce.
Promotions Note: Commercial use of trademarked terms is a no-no, including Super Bowl. I had to go way back in our article archive (it’s time revisit the subject in an upcoming Pizza Today issue), but “That’s right — the term “Super Bowl” isn’t free to use. For that matter, neither is “March Madness,” “Olympics” or “World Series.” Don’t think about using a professional team name in your advertising either, Paioff says. “Some restaurants may do a ‘congratulations’ ad with their team’s name, thinking that’s okay,” she explains. “But it’s still using the name without permission, and if a trademark owner really wanted to, they could take legal action.” Go to the full article: Avoiding Trademark Trouble in Advertising.
National Pizza Day, February 9th, 2026
It’s the day to celebrate America’s favorite food. National Pizza Day is the biggest single day food holiday in the pizza industry. While for pizza pros, everyday is National Pizza Day, February 9 is an opportunity to showcase a pizzeria’s unique pizza in the local community.
National Pizza Day Fun Facts
It’s pizza’s big day. While typical Mondays may be your lowest sales day of the week, this Monday, celebrate National Pizza Day with your pizza fans. We have a Super Bowl/National Pizza Day fun fact cross over. Did you know any people call in sick the day after the Super Bowl, leading to it being nicknamed the “Super Sick Monday.” Some even advocate for making it a national holiday! Now that is a fun tie-in for the two. Here are some interesting pizza fun facts to consider:
- Americans eat three billion pizzas per year.
- The average American eats 180 slices of pizza a year
- The average American consumes 11 pounds of mozzarella a year, more than any other cheese. It is attributed to the demand for pizza.
- The biggest pizza sales days are Super Bowl Sunday, Halloween, the day before Thanksgiving, New Year’s Eve and New Year’s Day.
How to plan for Super Bowl Sunday and National Pizza Day happening back to back
Could February 8th and 9th be the biggest back-to-back sales days? There is no doubt Sunday and Monday, February 8th and 9th pizzerias across the country will see a bump in pizza sales.
Michael Androw, owner of E & D Pizza Company in Avon, Connecticut, says “There are two main principles that we want to keep in mind throughout this entire process, and those are ‘speed’ and ‘efficiency’.” Mike penned a great article on how to effectively prepare for the pizza industry’s biggest days. Read Prepping for the 5 Busiest Pizza Days.
