2009 November: A Pizza My Mind

Just over half of my gross sales came from home and business deliveries. Over the years, we stumbled on a few ideas that made us stand out from the competition. We were the fi rst company in our area to use car-top signs. It was so long ago I had to make my own from...
2009 November: Commentary

2009 November: Commentary

Eight years ago, I found myself despicably overweight. That’s right, this former high school and college athlete was fat! This was not familiar territory for me. Since I was a young child, I’ve been involved with sports. You know that kid in your neighborhood that was...
2009 November: Five Questions

2009 November: Five Questions

Kevin Plaut owns and operates Harry’s Bishop’s Corner in West Hartford, Connecticut. A longtime employee, Kevin and his wife, Anne, bought the restaurant in 2007 after founder Harry Rufleth retired. Q: Having taken over a long-established restaurant, did you find any...

2009 November: Marketing Matters

There he sat, as expressionless as an iguana, as I explained how an ad I would create for him would sink like a dropped anchor, even with a great headline, plenty of benefits and a no-questions-asked, money-back guarantee. He would be pouring money away with the tap...
2009 November: Five Questions

2009 October: Five Questions

MJ Vacco co-owns Scornovacca’s Pizza in Des Moines, Iowa. Founded by his parents in 1976, Vacco is transitioning to take the business over from his mother and running it on a day-to-day basis. He began the transition last October. Q: Did you always intend to take over...
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