Forbidden Fruit?

Fruit pizza toppings add a whole new flavor dimension Hawaiian Pizza and its variations broke the mold years ago, combining sweet, tart pineapple with savory, salty ham to create a menu favorite across the country. While pineapple has become a mainst...

Marketing Matters: Building a Buzz

Running a janitorial service in the 1980s, I depended on good old word of mouth (WOM) to generate business for me. Pair that with a business card, and I had a good thing going. In the 1990s when I stepped into a failing pizzeria, I quickly found out ...

Raid The Pantry

Optimize ingredients you have on hand   It’s certainly important to consider and sample new items to incorporate into our menu to keep our customer base excited and interested. Although I do think it’s critical to periodically introduce new ...

Employees: Raided

How protected is your staff from the competition?   It’s a small business owner’s nightmare: Discovering that the competition has “raided” your staff, leaving you with a skeletal crew to run your restaurant. Employee raids are unethical,...

Safe, Not Sorry

Robbery preparedness and prevention training could save lives   One chilly November night, two employees working late at a suburban Milwaukee pizzeria decided to step out for a cigarette before cleaning up for the night. Within a split-second af...

Hispanic Customers: The Untapped Market

When Sylvia Melendez Klinger had family visit her in Chicago from Mexico, she ordered pizza for the kids. “It’s the universal food, no matter where you’re from everyone knows it.” But she took note of one major difference. Her...

2012 March: Recipes

Amaretti Cookies    Yield: 3 dozen cookies 2¼ cups blanched whole almonds, plus more for garnishing 2/3 cup granulated sugar, divided 2 large egg whites, at room temperature ¼ teaspoon sea salt ½ teaspoon pure almond ex...

Marketing: Return On Investment

It’s all about ROI and how to maximize it   There are a variety of gauges a business can use to measure the success of its marketing. But to really measure you must first know your goal. Was it money in the bank, build a database, find a n...
Topics Operations

Operating a Bar: Serious Business

Dram shop laws, underage drinking, over serving, altercation risk, staffing and training: operating a bar within a pizzeria can be a mess of liability. But managed effectively, a bar can enhance your pizzeria and drive traffic with not only alcohol s...

So Sweet!

Creative desserts boost check averages   Gaining a competitive edge in today’s crowded market is more crucial than ever. Diners expect the moon and the stars — preferably locally sourced, homemade and at a great price. Desserts offer a great...

Uptown Ingredients, Downtown Flavor

Upscale meat toppings add wow favor   In the beginning — quite a while back, in fact –– it was pepperoni and sausage. Those were the two toppings most requested by patrons of modest, family-owned pizzerias and chain-operated pizza places a...
Topics Operations

2012 March: Walls Speak

If a picture is worth a thousand words, then what hangs on an operator’s walls says a lot. Whether it is comprised of pictures, artwork, awards, sports memorabilia or a little bit of everything, a restaurant’s wall décor speaks vol...
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