Avoiding Trademark Trouble in Advertising

Then the New England Patriots and New York Giants faced off in last year’s Super Bowl, it marked the biggest event of the NFL season. But for pizza purveyors, it wasn’t just a big sports day: American appetites for football and food make Super Bo...

Dough Doctor: Staging ingredients impacts dough

Q: I’ve seen any number of different ways in which the dough ingredients are staged/ added into the mixing bowl. Is there really a difference, or is it a case of just whatever you are taught to use? A: I think some ingredient staging procedures can...

A meatball worth bragging about

I love meatballs. So it should come as no surprise that I usually try them whenever I see them on a pizzeria’s menu. And though they are exceptionally easy to make from scratch, too many operators still simply don’t get them right. Someti...
Topics Operations

Now serving: Adding a bar

Incorporating the sell of alcohol into a pizzeria operation comes with obstacles, but the rewards may be too big to ignore its revenue potential. Darryl Meadows, co-owner of Manhattan Pie Company in Georgetown, Texas, sought to add a bar long before ...

Think outside the breadstick

Use your oven for oven-baked bottom-line boosts Let’s talk bottom line for a moment. It’s on all of our minds. We all want to increase our profits or get closer to making a profit and we are relentless in finding ways to bring in new customers to...

Respecting the Craft: Down and out in Las Vegas

Honestly, I have never been a fan of a certain nationally known food distributor. Early in my career I disliked their approach and practices when it came to their reps. Over the last 23 years I have always bought from independent Italian distributors...

Going Green

If you’ve resisted going green because of cost-conscious concerns, you may be missing out on major savings Going green: Sure, it’s a catchy term…and maybe it’s even a little bit of a cliché at this point. But it’s a mistake to ignore the i...

Do it Detroit style

Regional pizza makes its way cross-country Once virtually unknown outside of the Motor City, Detroit-style pizza has rapidly become a popular dish at several notable pizzerias across the country and has earned its makers top honors in both domestic a...

How to get media coverage

PR pros offer tips on getting media coverage There’s no magic formula to generate media attention for your pizzeria. The media’s perception — or even awareness — of your pizzeria is driven by your restaurant’s word-of-mouth reputation that ...

Five steps to more informed site selection

When it comes to site selection, Samit Varma isn’t taking chances. At The Pizza Studio, Varma’s California-based chain that claims more than 125 units in its development pipeline, the company has crafted a proprietary algorithm that will help The...

Beyond Main Street

Nontraditional locations bring plenty of potential — and special considerations In the early 1990s, in a move to diversify its portfolio and tap new revenue streams, New Jersey-based Villa Enterprises began exploring expansion into nontraditional l...

Pizza Delicious — New Orleans, LA: From pop up to phenomenon

[SlideDeck2 id=30405] New Orleans’ Bywater community helps make Pizza Delicious a reality Native New Yorkers Michael Friedman and Greg Augarten longed for the pizza they grew up eating when they moved to New Orleans, Louisiana, to study at Tula...
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