2011 December: WINDOW OF OPPORTUNITY

Hundreds and even thousands of people pass by your pizzeria on a daily basis. What message are your windows sending? How to approach window signage and advertising varies from pizzeria to pizzeria. Westshore Pizza in Tampa, Florida, has large, wide f...

2011 September: THE PIZZA TODAY GUIDE TO STYLE

NEAPOLITAN PIZZA   The original. The standard by which all other pizzas are judged. A Neapolitan pizza is defined by the ingredients used to make it and the way it is cooked. Special flour, tomatoes and cheeses must be used to qualify as Neapoli...

2012 August: Food Costs Killing You?

Is your bottom line being adversely affected by food costs? If so, Big Dave Ostrander has this to say: “After I realized that I was leaving tens of thousands of profit dollars unaccounted for, I studied and achieved the perfect food cost month in a...

2012 August: Sandwich Pizza

The idea of creativity, vis-a-vis pizza, continues to unfold. The challenge of taking basic ingredients you might find in sandwiches and applying them to pizza has become a subject of discussion. Why not give it a try? Philly Cheese Steak pizzas, aft...

Well Mixed Dough

The easiest way to judge if a dough has been sufficiently mixed is by appearance. A properly mixed dough should have a smooth, satiny appearance. Mixing beyond what is required to give it this appearance is just extra wear and tear on your mixer. If ...

2011 June: PERFECT MARRIAGE

As Americans continue fighting the battle of the bulge they often look for healthier menu items that still satiate the appetite. Enter insalata pizzas, which turns ordinary pizzas into a more healthful bite by adding salad elements –– wit...

Pizza Power: Brooklyn Pizza Company, Tucson, Arizona

Brooklyn Pizza Company puts its philosophy to work Solar powered and community minded—Brooklyn Pizza Company brings New York-style pizza to Tucson, Arizona. Opened in 1996, the pizzeria is centered in the hip, eclectic business corridor of Fourth A...

Jack Of All Trades

Save on labor by cross-training employees For Mia’s Pizza and Eats, a small mom-and-pop shop in Georgia, cross-training is a cost-cutting necessity. “There really isn’t a time at Mia’s when an employee can claim ‘That’s not my job,’ ”...

Marketing Matters: Your POS as a Marketing Tool

My Point of Sale system is the prettiest cash register ever! But does this beauty have brains? American Scientist Donald Norman says, “Beauty and brains, pleasure and usability they should go hand in hand.” If that is the case then this POS is wo...

2012 September: My Turn

BY MINTA K. CRAFTS DEVELOPMENT DIRECTOR THE KAREN MULLEN BREAST CANCER FOUNDATION No doubt you’ve seen the pink splashed across these pages as you’ve flipped through Pizza Today over past couple years. So, why the pink? What is Slice of H...

What do your customers really want? Survey says…

What do your customers really want? It’s the single most important question a restaurant owner can ask — yet you could spend your entire career chasing the answer. Even with instant feedback on Twitter, Yelp!, Facebook and similar sites, it’s n...

2012 September: Safety First

Think of dangerous work environments. Factories might come to mind, but a restaurant can be just as dangerous. With hot ovens, knives and slick floors, your kitchen provides ample probability for minor or even major injuries. There are nearly 200,000...
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