Scott Wiener

Scott Wiener is Pizza Today's Man on the Street. He owns and operates Scott’s Pizza Tours in New York City.

Scott Wiener's Latest Posts

The Million  Dollar Lesson: A Story About Portion Control

The Million Dollar Lesson: A Story About Portion Control

Here is a story about Dan. Dan was ready to open his first pizzeria. As part of his business plan, Dan had to plan what food to sell and how much to charge for each item. “I need to consult with an expert.” said Dan. “Where can I find the top pizza experts in the...

Man on the Street: Keeping the Doors Closed

Man on the Street: Keeping the Doors Closed

When restaurants started closing their doors back last March, all anybody could talk about was when they could reopen. More than 11 months later, we’re finally starting to get optimistic with several vaccines in distribution and stronger  governmental focus on...

Building Blocks: Controlling Your Food and Labor Costs

Building Blocks: Controlling Your Food and Labor Costs

After spending the past few issues discussing menus, marketing and manpower, we’re going to discuss the big process underlying every facet of your business: controlling costs. I’m sure you have heard a lot about “prime costs,” or the direct costs to run your business....

Marketing Budget Basics

Marketing Budget Basics

The fundamental steps of a sound marketing budget When Keniey Sonley first joined Colorado-based Parry’s Pizza as its director of marketing in 2011, scant residue of a marketing apparatus existed. “They pretty much did everything on their own and were decently...

In Range: Using Geofencing to Advertise

In Range: Using Geofencing to Advertise

When looking for ways to stretch ad dollars, geofencing may provide specific advantages and lower costs. “Geofencing is a strategy of getting your brand to smartphone users only using ads that are relevant to them,” says Michael Hammelburger, CEO of The Bottom Line...

The Pizzeria’s Abridged Guide to Social Media in 2021

The Pizzeria’s Abridged Guide to Social Media in 2021

The New Social When discussing the growth of Triple Jays Pizzeria in Atlanta, Jay Terrence doesn’t get far without mentioning the role of social media. Given Triple Jays’ 2015 origins as a food truck, social media served a tool to communicate with customers eager for...

Pastabilities: Adding vegan pastas to your menu

Pastabilities: Adding vegan pastas to your menu

  The plant-based movement has arrived if you haven’t noticed. “Plant-based” has now replaced “vegan” as the primary new term describing a diet that is animal product free. Being vegetarian can mean a number of things but just to set the record straight vegan or...

Common Kitchen Injuries and Prevention

Common Kitchen Injuries and Prevention

Best practices for protecting employees from falls, burns, cuts and other harms The kitchen can be a dangerous place, and not only because the close quarters make it difficult to prevent the transmission of the novel coronavirus. The fast-paced work environment has...

Strategy & Planning Series
Strategy & Planning Series
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