This particular issue of Pizza Today has a marketing focus. Not that we neglect the subject otherwise, but we wanted to cram as many marketing tips and techniques as possible in this edition to keep our readers at the top of their game. In this economy — a phrase I’ve...
Jeremy White
Jeremy White's Latest Posts
2010 March: Commentary
If I could only give two words of advice to pizzeria operators (or, better yet, those about to enter the business as a first-time owner), it would be this: be extraordinary. I know … easier said than done. If we could all be Michael Jordan or Dan Marino, we would be,...
2010 February: Commentary
I rarely dine out without ordering an appetizer. Typically, I’m pretty hungry when I arrive at a restaurant. Not only do I want to get something in my stomach ASAP, but I also know the appetizer menu is the best introduction to the restaurant’s kitchen. The starters...
2010 January: Commentary
I haven’t been to my "favorite restaurant" in several months. I used to go once a week. In the past year I’ve been no more than six or seven times. Why? Contrary to what one may assume, it has nothing to do with the economy and everything to do with the fact that the...
Commentary: Slice of Hope Thank You
I can’t even begin to express my gratitude for the amount of support Pizza Today readers provided to Slice of Hope this year. The event grew by leaps and bounds in its second installment thanks to the involvement of more than 200 pizzerias nationwide. In 2011, the...
Commentary: What inspires you?
What inspires you? What makes you want to be the best pizza maker or business owner you can be? Money is one of the obvious answers. As a business owner, your hope and expectation is that you will ultimately provide your family with a high standard of living. But do...
Quality Suffers with Growth
My favorite restaurant is quickly becoming “my old haunt.” That’s right, I’ve just about stopped going there. At least with any real frequency, that is. I used to try to stop in once a week to chat with the owner over a bowl of pasta or...
West Coast Chop Salad
Menu Development Chill Out Salads are moving year ‘round these days By Jeremy White, Editor in Chief It’s February, traditionally one of the coldest months of the year in much of the United States, and many of your customers are thinking about hot meals...
Greek Salad
Dining trends come and go. One day all the rage is about Thai influences, then our palates are on to hot sauces. But Mediterranean fare is never far from the spotlight thanks to its enviable combination of bold flavors and big health benefits. The good news is that...
Pulled Pork Pizza
Ever since the first BBQ Chicken pizza hit the scene in the 1980’s, consumers have gone stir crazy over it. Since then barbecue sauce has gone from an oddity to a regular on pizzeria menus. It makes a fantastic pizza base and provides regular customers with a...
2012 October: Commentary
Here at Pizza Today, we constantly strive to be unique. Like the independent operators that read our magazine, we enjoy offering quality and excellence as opposed to the same drivel that is found elsewhere. One of the things that I believe makes us wholly unique in...
2012 October: Join The Fight
Last year, Slice of Hope raised a little over $100,000 for the Karen Mullen Breast Cancer Foundation, a 501(c)3 charity that takes your tax-deductible donations and uses them to fund the most promising research on the disease that exists today. The initiative was so...